AnalysisofthenotaryreputationalriskAbstractInrecentyears,thethenotarizednegativenewscausedwidespreadconcernofthepublic,damagethereputationofanotarypubliccredibilityistherootofthenotary,agoodreputationisthelong-termdevelopmentofanotarypublicrelyingonthispaper,anotarypublicreputationriskanalysisThecausesandproposedtobuildupareputationriskawareness,andtimelyhandlingofcomplaintsandcriticism,tomaintainagoodrelationshipwiththemedia,theestablishmentofemergencyhandlingmechanismofreputationcrisisfouraspectsofitspreventionandcontrol.PapersKeywordsnotaryreputationriskemergencyhandlingmechanism2004Xi’anlotteryBMWcasein2010,theradiusofthenotaryofficemillioncompensationcase,totheNotaryOfficein2012,Tongxiang160000eatcrabsevent,anotarypubliconceagainpushedtothecuspofpublicopinion,hasarousedwidepublicconcernmedia,network,questionedthe“unfairnotary”,“notaryfeesunreasonable”and“thenotarylosesitsvaluenegative1voiceseverywhere,anotarypublichasgarneredcriticismandcensure.tarnishedimageofanotarypublic,anotarypublic,eventhenotaryindustrythereputationandcredibilitysufferedagreatblowinthefaceofthesereputationcrises,anotarypublicseemshelpless,notactivelytakenmeasurestoeffectivelylefttotheirhugelymagnified,evenleadtoacrisisofconfidenceofthepublicnotariespublic.credibilityistherootofthenotary,Ibelievethattheurgentneedforanotarypublicreputationriskanalysis,research,preventionandcontrol,andearnestlysafeguardthegoodreputationofanotarypublicinordertoformavirtuouscycleofdevelopmentofthenotarybusiness,andthedevelopmentandexpansionofanotarypublicandthenotaryindustry’sprosperity.,Themeaningofanotarypublicreputation,reputationriskanalysis(AnotarypublicreputationAnotarypublic,itsreputationisthepubliccanacomprehensiveevaluationoftheirabilitytoprovidevaluableservicestothepublicthroughdirectandindirectexperiencegainedorreceiveinformation,inthelong-2termobservationoftheformationofthenotarialofficesanotarypublicbehavior,valuejudgmentsandtheoverallimpressionofthequalityofnotarialdocumentsandnotarizedeffectisacombinationofpublicsubjectiveemotionsandrationalcognition.reputationisdynamicallychangeoriginatedinthepast,existinthepresentandinfluencethefuture.economicsreputationtheorganizationalsurvivalintangibleassets,asignificantcontributiontoorganizationalperformance,reputationwiththeorganization’scredibilitycontact,reflectingthepsychologicalexpectationsofstakeholders,preferencesatthisstageagoodreputationoftenmeansthatthenextstagehigherutilityreputationoftheorganizationintermsofhowimportantreputationbodywastrustandreputationoftheorganizationwillaffecttheirinterestsrelativebehaviorofdecision-making,resultinginareputation-effectivegoodreputationisthefundamentalofanotarypubliccreditvalueandthedevelopmentandgrowthofrelyingonanotarypublic,thepublicperceptionofthequalityofnotaryservices,suchastoachieveitsexpectations,meettheirneeds,innersatisfactionisgeneratedpositivefeedback,andthe3spontaneouspositiveinformationdissemination,anotarypublicreputationcanbeimproved,anotarypublictobelong-termdevelopment.(BnotaryreputationalriskNotaryreputationalriskisday-to-daymanagementofthenotarialoffice,practiceactivitiesofspecificeventsoremergenciesnegativepublicityledtoanegativeevaluationofthepublicnotaryinvisibleriskofloss,whichmaybecausedbyanotarypublic.Occurredspecificeventsoremergencies,callitthereputationeventinrecentyears,thef...