BEC考生经验交流：也谈BEC阅读Intheseterms,schoolshaveproducedagenerallyacceptedtheoreticalbasisformanagement.Whenitcomestoknowledgecreation,however,theyfindthemselvesindifficulties.Theyarecaughtbetweentheneedforacademicrigourandforreal-worldbusinessrelevance,whichtendtopullinoppositedirections.Thedesiretoestablishmanagementasacredibledisciplineleadstoresearchthatpanderstotraditionalacademiccriteria.Theproblemforbusinessschoolresearchersisthattheyseektheapprovaloftheiracademicpeersratherthanthebusinesscommunity.IntheUnitedStatesthishasledtothesortofgrand‘paperclipcounting’exercisesthatmeetdemandsforacademicrigourbutfailtoaddoneiotatotherealsumofhumanknowledge.Businessschoolshavetoooftenallowedtheconstraintsoftheacademicworldtocloudtheirviewoftherealworld.Businessschoolresearchersseekprovabletheories–ratherthanhelpfultheories.Theyhavechampionedaprescriptiveapproachtomanagementbasedonanalysisand,morerecently,onfashionableidea---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---sthatsoondisappearintotheether.The‘onebestway’approachencouragesresearcherstomouldtheidiosyncrasiesofmanagerialrealityintotheirtightlydefinedmodelsofbehaviour.Figuresandstatisticsarefittedintolinearequationsandtidymodels.Economistsandothersocialscientistslabelthiscuresmoothing.Meanwhile,realitycontinuallyrefusestoco-operate.Centraltothisisthetensionbetweenrelevanceandrigour.Inaperfectworld,therewouldbenoneedtochoosebetweenthetwo.Butinthebusinessschoolworld,theneedtosatisfyacademiccriteriaandbepublishedinjournalsoftentiltsthebalanceawayfromrelevance.Inotherwords,itisofteneasiertopursuequantifiableobjectivesthanitistoaddanythingusefultothedebateaboutmanagement.Toalargeextent,theentirebusinessschoolsystemworksagainstuseful,knowledge-creatingresearch.Academicshavefiveyearsinwhichtoprovethemselvesiftheyaretomaketheacademicgrade.Itseemslongenough.Butitcantaketwooreventhreeyearstogetintoasuitablejournal.Theythereforehavearoundthreeyears,probablyless,tocomeupwithanareaofinterestandcarryoutmeaningfulandoriginalresearch.Thisisademandingcale.Thetemptationmustbetosliceupolddatainnewwaysratherthanpursuegenuinelygroundbreaking,innovativeresearch.Itisacriticismalsomadebysomebus---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---inessschoolinsiders.“Academicjournalstendtofindmoreandmoretechniquesfortestingmoreandmoreobscuretheories.Theyareaskingtrivialquestionsandansweringthemexactly.Therehastobeabacklash,”saysJulianBirkinshawofLondonBusinessSchool.Inlargepart,theproblemgoesbacktoatimewhenbusinessschoolsweretryingtoestablishthemselves.Upuntilthe1960s,Americanbusinessschoolsweredismissedaspseudo-academicinstitutions,includingtheuniversitiesofwhichtheyoftenformedapart,regardedthemasalittlemorethanvocationalcolleges.Sincethen,mostoftheleadingschoolshaveundergonemajorreassessmentsandintroducedsweepingchanges.However,itisquestionablewhetherthosechangeshavegonefarenough.15Whatdoesthefirstparagraphsuggestabouttheresearchgeneratedbybusinessschools?AItsqualityisvariable.BItslastingvalueisuncertain.CIthasalwaysbeenproducedtooquickly.DIthashadnoinfluenceonmanagement.16Inparagraphtwo,thewriterarguesthatbusinessschoolresearchAtakesanegativeviewofthebusinesscommunity.Basfailedtogivecredibilitytomanagementasadiscipline.Cisdirectedatthewrongaudience.Ddoesnotstanduptoacademicscrut...