Analysis:advertisingtechnologyindustrymarketingiscrazyintegrationFreePaperDownloadCenterNews:Inthepasttwoyears,ifyoulookattheadvertisingtechnologyindustry,youwillfindalotofthingshappenedinthisindustry.Theindustryconsolidationcompaniesarecrazy,therehavebeenacquisitionsnewsbroke.Firstlookatseveraltechnologyadvertisingindustryinseveralimportantacquisitionsus:August2013:MillennialMediatospend$225millionacquisitionofJumptap;September2013:Twittertospend$350millionacquisitionofMoPub;January2014:Facebookspend$500millionacquisitionofLiveRail;May2014:GoogleacquiredAdometry,unpublishedprice;July2014:YahooacquisitionFlurry,thepurchasepriceatbetween2-3billion;RocketFueAugust2014tospend$230millionacquisitionof[x+1];1September2014:MillennialMediatospend$108millionacquisitionofNexag;November2014:Yahoospent$640millionacquisitionofBrightRoll;March2015:RubiconProjecttospend$122millionacquisitionofChango;March2015:FlipkartacquiredAdIQuity,didnotdisclosethespecificamount;March2015:CheetahMobiletospend$58millionacquisitionofMobPartner;March2015:AppNexusspend$100millionacquisitionofYieldex;March2015:rumorsthatGooglewillacquireInMobi.Theacquisitionofthelistwillcontinuetochangeastimegoesonlonger,butIhaveonethingIwanttopointout:advertisingtechnologyindustryiscurrentlylikecrazyintegration.Infact,thisisasignofmadnessinadvanceofconsolidation,aslargecompaniesincreasinglyunderstandthepotentialopportunityoftheInternet,andInternetadvertisingcanbringthem,andtheybegantolookontheInternetadvertisingtechnologythatisbeing2developedforsmallbusinesses,bywayofacquisitionstoenhancetheirstrength.Peoplecanquestionraisedbythistrendare:‘Whyisthisintegrationwilloccurwhichinvolvewhothisintegrationisnotagoodthing,andwhatwillhappennext????’Fortheseproblems,Ihavetheirownanswers.CrowdedMarketWecansaythatadvertisingtechnologyindustryisnowtoocrowded.Nowthereareaboutmorethan20smallbusinessesinthismarketscramble.Apartfromthem,thereareanumberoflargecompaniesonthemarket,thesebigcompanieshaveamoreabundantresources,buttheydonotwanttomaketheslightestconcessiononthisposition.Thereasonforsuchadvertisingtechnologysectorcrowded,duetoitshugedemandofthedecision,especiallythedemandformobileInternetadvertising.eMarketer’sprojectionsindicatethatin2016thetotalcostinthemobileadvertisingbusinesswillbemorethan100billionUSdollars,sothatmobileadvertisinghasbecomeafavoriteofdigitaladvertisingmarket.Mobile3advertisingrapiddevelopmentmomentumfromthisdatacanbeseen.Brandandsmalladvertisershavegainedalotofinterestfrommobileadvertising.Manyadvertisingplatformhasalotofusersofsocialdata,whichforadvertisershasgreatappealbecauseitallowsadvertisersmorepreciseadvertisingdeliveredtothefrontofyourtargetaudience.Inaddition,analysisofdata,andvariousformsofadvertisinghasalsomadeconsiderableprogress.Allthismakesthemobileadvertisingindustryhasmadeanunprecedentedbreakthrough.Facedbringthebenefitsofmobileadvertising,advertisersareecstatic.However,wehavefoundthattheyarespendingonmobileadvertisinghasnotyetreacheditspeak,hasnotevenreachedtherequiredlevel.Thereasonforthisphenomenonislikelytobepresentinmanychoicesinfrontofthem,sothattheycannotstart.Therefore,theintegrationbetweenadvertisingplatformbegan.BigbusinessandindustryconsolidationFacebook,Google,YahooandTwitterthatseverallargecompaniesoccupymostofthemarketshareinthe4worldofInternetadvertising.Thesecompaniesnoto...