H电器厂网络营销策划方案参赛学校:参赛成员:指导老师:—•策划背景................................................................................................3弐.商务策划概要..........................................................................................3参.产品信息................................................................................................33.1现有产品介绍......................................................................................33.2产品的营销..........................................................................................43.2.1公司的劣势分析...........................................................................43.2.2营销的方式..................................................................................4四.市场分析................................................................................................44.1低压器市场容量的预测.........................................................................54.2产品市场走向......................................................................................54.3低压断路器市场竞争的特点...................................................................54.4低压断路器生产企业分析.......................................................................64.5合资企业............................................................................................64.6民营企业.............................................................................................6伍.银触点技术发展趋势.................................................................................75.1产品电子化.........................................................................................75.2产品组合化.........................................................................................75.3提高产品的可靠性和产品质量................................................................7六•行业发展状况的竞争分析.............................................................................86.1同区域相同行业发展状况分析.................................................................86.2产品结构............................................................................................96.3营销方式............................................................................................96.4宣传手段...........................................................................................106.5管理制度...........................................................................................10七.企业经营过程中的商务问题......................................................................137.1诚信问题...........................................................................................137.2支付市场与第三方支付发展的问题........................................................13八.商务解决方案........................................................................................148.1管理模式...........................................................................................148.2开发工具...........................................................................................158.3支付环节...........................................................................................158.4安全认证...........................................................................................158.5应采用系统的拓...