快递行业营销策划方案——“顺路快递”项目策划书前言........................................................................................................................................................2一、市场分析................................................................................................................................................3（一）中国快递业市场分析.................................................................................................................3（二）中国快递业发展的现状.............................................................................................................3二、快递业的行业分析.................................................................................................................................4（一）主要竞争对手.............................................................................................................................4（二）顺路快递SWOT分析...............................................................................................................5（三）外部环境分析.............................................................................................................................7（四）内部环境分析.............................................................................................................................8三、顺路快递项目策划.................................................................................................................................9(一)投资背景及意义..............................................................................................................................9（二）投资目标和方向.......................................................................................................................10（三）有何实在的价值........................................................................................................................11（四）市场前景及开发潜力................................................................................................................11（五）产品理念..................................................................................................................................12（六）产品的安全性...........................................................................................................................13（七）项目的实施及条件...................................................................................................................13（八）APP主要功能设置..................................................................................................................14四、顺路快递的营销目标...........................................................................................................................15（一）投资方向..................................................................................................................................15（二）投资目标..................................................................................................................................16五、市场定位..............................................................................................................................................17（一）功能.....................................................................................