中银淘宝校园卡营销策划方案

金融产品营销策划书方案名称:中银淘宝校园卡营销策划方案策划机构:第十小组策划日期:2010-12-01适用时间:2011/03/5-2011/06/10---本文来源于网络,仅供参考,勿照抄,如有侵权请联系删除---目录概要提示······························································(03)一、策划目的··························································(03)二、营销环境分析······················································(04)(一)、宏观环境分析··················································(04)(二)、中银淘宝校园卡SWOT分析:······································(04)1、优势··························································(04)2、劣势··························································(05)3、威胁··························································(06)4、机会··························································(06)(三)、竞争企业分析··················································(06)三、市场面临的问题分析················································(06)(一)信用风险······································---本文来源于网络,仅供参考,勿照抄,如有侵权请联系删除---·················(07)(二)产业风险·······················································(07)(三)合规性风险·····················································(07)(四)操作或技术风险·················································(07)(五)其他风险·······················································(07)四、营销策划达到的目标················································(07)五、营销策略··························································(08)(一)、客户定位······················································(08)(二)、渠道策略······················································(09)六、具体推进方案······················································(09)七、费用预算··························································(10)结束语································································(11)附录······································...

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