目录前言································································21公司简介··························································32SWOT分析·························································32.1优势························································32.2劣势························································42.3机会························································42.4威胁························································43市场调查与预测····················································43.1联想与宏基··················································43.2联想与惠普··················································53.3联想与戴尔··················································64市场细分、目标市场、市场定位······································64.1市场细分····················································64.2目标市场····················································64.3市场定位····················································75产品策略··························································86定价策略··························································87分销渠道策略······················································9---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---8促销策略·························································99参考文献·························································11前言近年来联想集团不断取得进步,科技不断进步,取得了丰硕成果。凭借创新的产品、高效的供应链和强大的战略执行,联想锐意为全球用户打造卓越的个人电脑和移动互联网产品。集团由联想及前IBM个人电脑事业部所组成,在全球开发、制造和销售可靠、优质、安全易用的技术产品及优质专业的服务。联想产品系列包括Think品牌商用个人电脑、Idea品牌的消费个人电脑、服务器、工作站以及包括平板电脑和智能手机在内的家庭移动互联网终端。联想的「保卫和进攻」战略为集团下阶段的发展奠定了坚实的基础,在这项战略下,联想围绕新兴市场和成熟市场的独特业务架构运营,以便因应不同的市场特色,迅速而有效地执行适当的战略。随着国内人民消费水平的不断提高,生活水平不断提高,人们越来越注重更高层次的消费,发展资料和精神资料的消费,所以电脑日益成为中国中高层消费者不可或缺的一部分,这为联想电脑扩大市场份额,增强企业生产能力,提高企业的国际竞争力提供了契机。但在全球化竞争日益激烈的今天,联想集团要想进一步发展,...