第六届营销策划大赛题目：咸阳兄弟户外市场推广方案参赛队员姓名：帅乔、黄姣、曹紫云参赛班级：营销与策划1101班指导教师：刘辉企业名称：咸阳兄弟户外用品店---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---咸阳兄弟户外俱乐部市场推广策划第一章策划分析..................................................................................................................3（一）推广背景......................................................................................................................3（二）公司介绍......................................................................................................................3（三）产品介绍及分析...........................................................................................................4第二章市场环境分析...........................................................................................................6（一）行业情势分析..............................................................................................................6（二）市场情况分析..............................................................................................................6（三）竞争者分析..................................................................................................................7（四）俱乐部现状分析...........................................................................................................8第三章俱乐部SWOT分析.............................................................................................................9第四章策划目的...........................................................................................................................10（一）公司............................................................................................................................10（二）学校............................................................................................................................10（三）学生............................................................................................................................10（四）社会............................................................................................................................10第五章市场推广目标....................................................................................................................11第六章市场推广战略...................................................................................................................12（一）目标人群定位............................................................................................................12（二）形象定位....................................................................................................................12第七章市场推广策略组合...........................................................................................................14（一）服务策略....................................................................................................................14（二）定价策略....................................................................................................................14（三）广告策略....................................................................................................................14（四）渠道策略......................