健力宝西安地域市场推广计划---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---录目健力宝企业概略一、·················4····················二、市场情况剖析·······················5·················三、西安地域饮料市场考察剖析、·西安地域饮料花费者群体剖析·（一）6······················（二）7·······················、功用性饮料的开展机会与障碍·8···················、花费者选择饮料产物的着重点剖析·（三）、健力宝市场竞争品牌·（四）8······························9···················、花费者对健力宝品牌的理解与存眷·（五）、花费者对健力宝的等待·（六）11······································································、考察总结·（七）12····················、饮料行业开展猜测剖析·（八）12········剖析SWOT四、······剖析——健力宝·SWOT、（一）14························15······················、竞争者优上风剖析——百事可乐·（二）15······················、竞争者优上风剖析——适口可乐·（三）15··························、竞争者优上风剖析——红牛·（四）五、健力宝在西安地域销售的机会与应战····················、面对应战·（一）16·····················（二）16·········································、开展机会·六、健力宝的市场目标·······················17···············七、健力宝的商品不雅点架构·······17··························八、健力宝筹划案····················、健力宝告白不雅点·（一）18···················、告白筹划进展与目标·（二）······························18---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---····················、诉求工具·（三）18······················218············································、诉求地区·（四）18············································、表示战略·（五）18·········································组合策略·SP、（六）19···································（七）、告白筹划履行计划·3一、健力宝企业概略及西安地域饮料市场调查剖析、健力宝品牌引见（一）年洛1984“”年，含有安康、生机的保健意思。1984健力宝降生于“”作为中国第一个增加碱性被誉为中国魔水。杉矶奥运会后一炮走红，赞与体育结缘，健力宝领先为国人引入活动饮料的不雅点。电解质的饮料，岁尾，健力宝2008助体育赛事是健力宝作为活动饮料特征的会合表示，年亚运会指定活动饮料，健力宝控制市场脉搏、借亚运会将开展一系列体育营销，片面打造活动饮料著名品牌。2010成为广州A8健力宝、第五季、爆果汽、爱活动、旗上品牌：、宝丰等，此中健力宝是饮料营业的中心品牌，已有二十多年的汗青，在天下范畴内享有极高的知名度。---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---健力宝活动饮料，富含碱性电解质、自然蜂蜜、不含咖啡因。产物特色：健力宝活动饮料...