（创业指南）2020年商品导购电子商务网站创业(商业)计划书（创业指南）2020年商品导购电子商务网站创业(商业)计划书【绝密】爱逛时尚导购网商业计划书二〇〇八年三月目录第一章摘要..........................................................................................................................................6（一）网站简介...........................................................................................................................7（二）网站和传统零售的优势对比.......................................................................................101购物方式（消费者）................................................................................................102营销模式（商家）....................................................................................................113和商家的业务合作模式...........................................................................................124支付模式.........................................................................................................................13（三）网站实施进度表............................................................................................................14第二章公司简介...............................................................................................................................15（一）概况.................................................................................................................................15（二）人力资源体系................................................................................................................161管理成员介绍...........................................................................................................162组织结构（筹建中）..............................................................................................183组织机构职能描述..................................................................................................19第三章市场分析...............................................................................................................................20（一）营销环境........................................................................................................................20（二）消费者分析....................................................................................................................22（三）本埠市场定位和细分....................................................................................................251、目标商家定位和调研分析.........................................................................................252、目标客户群定位和调研分析.....................................................................................253、问卷调研分析..............................................................................................................26第四章竞争分析...............................................................................................................................28(一)宏观市场格局和发展趋势...........................................................................................281、C2C市场分析.............................................................................................................292、B2C市场分析..........................................................................................