——銀基王朝项目——3～5月份行銷推廣執行方案(初稿)深度地产/2007.3.15---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---目录一、财务指标...............................................................................................................2二、项目定位及推广概念.....................................................................................................3三、产品概念...............................................................................................................5四、推广策略...............................................................................................................5五、营销方案...............................................................................................................5六、竞争策略...............................................................................................................7七、时间排期...............................................................................................................8七、媒体计划..............................................................................................................10八、物料准备..............................................................................................................11九、现场包装..............................................................................................................12十、其他..................................................................................................................12---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---一、财务指标2007年3月～12月财务指标、有效客户指标、均价预测类别/时间1月2月3月4月5月6月7月8月9月10月11月12月合计营销费用0074844081972012474007840807128005726520208620022691701801080157725017772660月份比例0.0%0.0%4.2%4.6%7.0%4.4%4.0%32.2%11.7%12.8%10.1%8.9%100.0%住宅1期00212335222018302822202392期000000020040504034364车库1期0021233522201830178172205392期000000020040504034364销售额1期(住宅)00249480002732400041580000261360002376000021384000356400003326400026136000237600002839320002期(住宅)0000000169500000339000004237500033900000288150003084900001期(车库)00252000027600004200000264000024000002160000360000021360000206400002400000646800002期(车库)000000024000000480000060000004800000408000043680000客户1期001091201821141049415614611410412432期000000014002803502802382548合计住宅套数00212335222021870786254603车库套数0021233522202187022821254903金额/住宅00249480002732400041580000261360002376000019088400069540000756390006003600052575000592422000金额/车库002520000276000042000002640000240000026160000840000027360000254400006480000108360000总销售额002746800030084000457800002877600026160000217044000779400001029990008547600059055000700782000有效客户0010912018211410414944364963943423791均价1期52005200535053505350535053505500550055005500550054002期————————————5600565056505650570057005650---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---制表时间：2007-3-17说明：1、2007年3～12月预计合同金额为7亿元，按照80%实际回款率计算，3～12月回款金额约为5.6亿元。2、上表有效客户细化到当月，还需要根据月有效客户积累任务制定各部门的任务，确保有效客户数量，支持成交。二、项目定位及推广概念1、项目定位传播定位：心灵富豪的精神家园社区定位：心灵富豪人居蓝本传播风格：尊贵、人文、国际形象载体：法国风情产品理念：以人为尊生活主张：...