目录一．概要............................................................................................................................................................2二．背景............................................................................................................................................................2（一）宏观环境........................................................................................................................................2（二）微观环境........................................................................................................................................3三．研究问题及研究目的..............................................................................................................................3（一）研究问题........................................................................................................................................3（二）研究目的........................................................................................................................................3四．研究方法....................................................................................................................................................4（一）主要方法........................................................................................................................................4（二）补充方法一....................................................................................................................................4（三）补充方法二....................................................................................................................................4（四）说明................................................................................................................................................4五．调研设计....................................................................................................................................................4（一）抽样方案........................................................................................................................................4（二）问卷设计........................................................................................................................................5六．现场工作以及资料收集............................................................................................................................5（一）人员构成及安排..........................................................................................................................5（二）质量控制与复核..........................................................................................................................6（三）资料收集......................................................................................................................................6七．资料分析、数据录入与处理..................................................................................................................7（一）资料分析........................................................................................................................................7（二）数据录入与处理............................................................................................................