Bossyoudonotplan!FirstIaskyou:readingathomeandinthereadingroomorintheclassroomreadingthesame?YaoMingbasketballskill,butahighnumberofclassesdown,whywouldsleepwalk?Normally,companiesdonotneedtoplan,thefollowingreasons:First,mostbusinessownersunderstandthecompany’sproducts,someproductshaveevendevelopedtheirown,it’saskinahair,it’severymove,thebossknowsbest,businessoperatingconditionstheyareveryfamiliarwith,whattimedoWhatactivities,resultinginwhattheimpactofmarketfeedbackonhowandsoon,businessasownerofthechildren,wherelongamole,theyallknoSo,thebosscandotheirownplanning.Second,eachcompanyarebasicallysetupamarketingdepartmentortheplanningdepartmentortheadvertisingdepartment,andtheirfunctionistomakeplansfortheenterprise,theythemselveshaveplannedandexecutedfunction.Planningdepartmentcancompletetheplanningtask.Third,manyenterprises,especiallySMEs,haveescape‘short-livedthreeyears’ofthecycle,sotheywillaccepttheirfate,andmakealeftone,hitashotfromanotherplace,planningisnotpla---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---nningallthecase,wasteofmoneywasteoftime,whichcanbejustified.However,asaprofessionalplanner,Iwanttosay:menarethebossandtheboss,youdonotplan.Doyouhaveanyoftheaboveideasyouarewrong,ifyouthinkyoustilldothat,thenyouarewrongonwrong.Iamnotheretodowhattheadvertisingplanners,thereisnoneedfortheplannerorplanningfirmnamethewhat,Ijustwanttobejudgedobjectively.Iwouldliketoask:Sincetheabovereasonscompaniesdonotneedplanning,andwhymodernplanningcompaniesspringingupmoreandmore,alsointensified?Planningbecauseyoudonotknow,ordidnotknowwhatprofessionalplanners.Bosstoplanit?Not.Becauseone,planningisascience.Bosswasmoreconcernedwithenterpriseproducts,theydonothaveacertainamountofplanningtheory,eveniftheyparticipatedinsuchandsuchamasterplanoftrainingcourses,butneedtimetoplanThebasictheoryoftemperedandwell-knownmaster,notaquickthing,justgraduatedfromcollegestudentsdonotplan,havenotdonethebusinesscannotdotheplanning.Ifso,whatjobstherearefamilyplanning,becausetwo,thebosswantstoplanhavetimetostudyit?abusinessinadditiontooperationofthemarket,thepersonnel---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---management,finance,purchasing,administrative,researchanddevelopment,businesstraining,etc.,andevenhadtocontrolrecruitment,publicrelationsisnotthatentertainingoutside,everydaythings,pressthegourdplayedascoop,gotthetimetoengageinplanningtheStateleadershipisverytalent,buthowmanyspeeches,policydraftiswrittenintheirown,threereasons,Likefatherlikeson.manyemployersbecausewhenthehardships,theoperationofthemanyproductsandprojectsemployeeseligiblefortheoldandtherelationshipbetweentheiron,theywereregardedasthecompany‘Fortune’,doyounotknowalotofproblemsoutthere,butmanyemployersdidnotseethrough,donothavethehearttoseethroughthe‘knife.’IV.Manyemployersaretooconceited,todayputforwardapatternpromotion,publicrelationsactivitiestomorrowtodoadayafterplayingahardfightitwide,whichatbestisbyfeel‘emptyideas’,ideasastoblindeyedropper,theeffectistooflyBasedontheabovepoints:thebosscannotdoprofessionalplanning.Planningdepartmentcandotheplanning?Theanswerabove:No,becauseone,mostrule-planningdepartmentstaff,departmentheads,saidthebossorthedesign,whatkindofcontent,hewouldfromthe‘technology’todoit,simplydonothavetheirownideasandcreativity,b---本文于网络，仅供参考，勿照抄...