毕业论文题目从“周立波郭德纲互讽事件”看主持人的媒介素养学生姓名罗雪玲学号070520606系部艺术设计系专业班级广告学0706指导教师陈杏娟职称讲师2011年5月---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---内容摘要本文通过周立波和郭德纲在2010年因为不愿意同台演出而互相讽刺的事件为研究出发点分析了该事件的起因及带来的后果。由此引出对主持人媒介素养的探讨。主持人作为传播过程中的信息建构者他们在传播活动过程中所表现出来的媒介素养与一般受众的媒介素养存在着一定的差异。结合我国主持人媒介素养职业道德整体偏低、文化涵养不足等媒介素养现状分析了主持人媒介素养受主持人自身的素质、社会环境和受众等要素的影响。从而提出了应从主持人自身和所属的行业协会以及社会等方面来提高主持人的媒介素养。关键词主持人；媒介素养；职业素养---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---ABSTRACTOnthebasisofbecauseofZhouliboandGuodegangunwillingtoperformwitheachotherirony,thistalkaboutthehostofmedialiteracy.Emceeactassocialinformationbuilderindisseminatingprocessandischargedforgatheringinformationanddisseminatethem.Theprocessoftheirdisseminationactivitiesshowstherearesomedifferencesbetweenmedialiteracyandthegeneralaudiencemedialiteracy.Firstly,fromthecasestudiesZhouandGuoDegangthemselvesmediaandtheirattachmenttothemedia,theimpactofsocialandpersonalfactorsfromtheirown,theaudiencediscussedthecauseofsuchsideeffectcauses.Andthusbyextensiontothewholehostofinformationintheconstructionshowninthegenerallylowprofessionalethics,culture,lackofconservationstatusofmedialiteracy,andfromthehost'sownqualities,socialenvironment,andaudienceanalysisoftheimpact,etc.Moderatorelementsofmedialiteracy.consequentlyweshouldimprovethemedialiteracyoftheemceethroughsociety,careeroftheemcee,appearanceofmediaandMedialiteracyofaudiences.KEYWORDSEmcee;MediaLiteracy;Professionalism---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---目录一、绪论.....................................................................................................................................1二、主持人媒介素养概念界定.................................................................................................1㈠媒介素养的概念.....................................................................................................................1㈡主持人的媒介素养与受众媒介素养的差异.........................................................................3三、“周立波和郭德纲互讽事件”中主持人媒介素养分析.................................................3㈠“周立波和郭德纲互讽事件”回顾.....................................................................................3㈡“周立波和郭德纲互讽事件”的影响.................................................................................41.“周立波和郭德纲互讽事件”对主持人自身形象的影响..................................................42.“周立波和郭德纲互讽事件”对其所服务媒体的影响......................................................53.“周立波和郭德纲互讽事件”对社会的影响......................................................................5㈢造成“周立波和郭德纲互讽事件”的原因.........................................................................5四、主持人媒介素养分析.........................................................................................................6㈠主持人媒介素养的现状.........................................................