mba论文：TexCo纺织家族企业新产品线的商业计划本文是mba论文，MBA论文、市场营销、财务管理、法律管理、企业管理、运营管理、会计管理、等多方面的涉及，是MBA研究工作的记录和总结。撰写MBA论文旨在通过对各种案例的研究分析，不断总结MBA方面的经验教训，得以及时发现并弥补现有MBA中存在的漏洞和不足，使MBA得以扩充和完善，同时也有助于推进MBA的改革，推进MBA进程，并对社会进步、经济发展的产生重大影响。（以上内容来自百度百科）今天为大家推荐一篇mba论文，供大家参考。Chapter1Introduction1.1BackgroundThebackgroundoftheprojectwillbearrangedasfollows:firstitwillbegivenabriefinsightaboutthefamilybusinessandforprivacyreasonsfromnowonandalongtheprojectitwillbereferredasTexCo(TextileCompany)orTheCompany.Second,wewillseeanoutlookoftheColombiantextileindustrywheretheprojectisgoingtotakeplace.Third,basedonunderstandingthiswaythewholepanoramainwhichtheprojectisgoingtobedevelopedandthehistorybehindthesector,themainchallengeswillbediscussedandacontingencyplanwillbedevelopedtoavoidrepeatingthesamemistakesthatothercompaniesinthesectorhadsometimeago.1.1.1FamilyBusinessndash;TheCompanyTheCompany,foundedmorethan28yearsago,isafamilyownedbusiness.Inthebeginningthecompanystartedjustasanintermediaryofknittingtextilesbetweenthegarmentmanufacturersandtheproducers.Twoyearslatersincethebusinessstarted,ownersrealizedthatbeingjustintermediarieswasnotenoughandtheywantedtogiveavalueaddedtotheirconsumers,sotheyinvestedinmachineryinordertoseizeabiggersegmentofthevaluechain,transformingthecompanyintoatextileproducer.Sincethecompanystartproducing,theymaintargetwastheshoesectorinwhichthecompanysawamarketgap.Thecompany,specializedintheproductionofcircularknittingandwarpknittingfabrics,hasmorethan28yearsofexperienceinthemarket.ItstargetmarketisstilltheshoesectoranditalsoservessectorssuchasSportsclothing,upholstery,motorcyclehelmetsandvests,fabricsforagricultureandindustrialuses.Actuallythecompanyhastwomainproductionlines:CircularknittingandWarpKitting.ThisprojectfocusesonCircularknittingbecausethroughthisprocessthecompanycansatisfytheactualmarketneedinarapidandcompetitiveway.Whatdistinguishthecompanyfromitscompetitorsisthedeepunderstandingofconsumersneedsandrapidresponsetotheirdemands,whichallowsthecompanytoestablishlong-termrelationshipswiththeirmaindistributors.---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---........1.2CurrentstatusInColombia,specificallyMedellin,thetextilesectorisawell-knownsectorthathasalonghistorybehindandareputationgainedthroughtheyears.ThisisoneofthereasonswhyseveralyearsagoTheCompanywasfounded,focusingontheproductionofcircularandwarpknittingtextilestotheindustry,butalwaysaimingitseffortstoaveryspecificnichemarket,theshoesector.Thismarketisverydynamicandcompetitive,involvingalotofrepresentativeplayers:producersandimportersoftextilesandalsobigshoemakersandindustrialconsumersoftechnicaltextiles.Eventhoughallthecompaniesneedtobeveryinnovativeandinconstantchange,thecriticalissuewiththismarketisthatitwouldnotgrowanymore,atleastintheColombianmarket,unlessanotherbigplayercomeupinthesectororifthecompanystartstoexportdirectlytheproductstoothercountries.Thebigplayersinthemarketarewellestablishedandareconstantlyawareofanynewcompetitorinthemarket,alwaysmakingimportantmoves(mainlyinpriceandacquiringnewcompanies)inordertostayastheleaders.Ontheotherhand,thecompanydoesnotexportdirectlybecau...