CauseMarketingofChineseenterprisestoenhancethebrandvalueCaseStudyStepgroupsfornearly20years,hasintroducedthecoreproductsinthefieldofcardiovascularandcerebrovascularalsoconstantlyexplorenewbranding,medicalassistanceactivelyinvolvedintheearthquake-strickenareasinSichuan,stepgroupslearnedlocalcardiovascularandcerebrovasculardisease,mentaldisorders,depression,andotherchronicdiseasesareveryprominent,butprofessionalassistanceseemstolag,thevastwesternminorityareassufferingfromcardiovascularandcerebrovasculardiseasesandpovertycausedby“andthemoreserious”illnessbackintopoverty.Sincethen,corporatesocialresponsibilityandcorporatedevelopmentstrategyseminar,thepresidentZhaoTaostepgroupschangepeoplehealthtojointcommunityresources,businessultimategoal,“shapingtheChineseheart”long-termcommunityprojects.“GongzhuHeartstartofpublicactioninthecountrysetoffawaveofpublicmarketing.Thefaceoftheopportunitiesandchallengesofthenewformofhow---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---tostrengthenthecorporatebrandbuilding,enhancethebrandvaluehaslongbeenanimportantstrategicissuesinpharmaceuticalcompanies,itseemsCauseMarketingPerhapsanotherwaytoenhancethebrandvalueofChinesemedicineenterprises.TheconceptofcharitymarketingThecharitymarketingconceptisusedbyAmericanExpressin1981,asastartingpointistocareaboutpeople’ssurvivalanddevelopment,socialprogress,publicinterestorganizations,makefulluseofitsauthority,publicwelfareresources,buildaallowconsumersidentitymarketingplatformtopromotethemarketingmodelofthemarket,thisisaveryeffectivemarketingmodelwecallthenon-profitorganization’sresourcesareoftenletthepublicwidelyrecognized,trusted,becausetheirauthoritycanbeThemostwidelyacceptedbyconsumers,theirpublicwelfarecangetthesupportofthenationalcompetentauthoritiesatalllevelstousetheirresourcestopromoteproductsales,drivenlimitless.CurrentlyexploringthepublicmarketingofChineseenterprises,suchasstep“GongzhuHeartCareplanTasly’shealth”daysofStardayswithdisabilitiestoexercise“LingruiPharmaceutical”HenanLingruiold---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---liberatedpoverty-relieffundproject“,detailsseethefigurebelow:Charityprojectinitiatedbyunitinitiatedpurpose“ShapingtheChineseheartcareplanstepgroupsconcernedabouttheMay16,2008,tosolvethethewestern”old,lessside,poorareasthepreventionandtreatmentofcardiovascularandcerebrovasculardiseases.ThedayhealthStardayswithdisabilitiestoexercise“TaslyGroupinJune2001thepursuitofharmonybetweenmanandnature,andtoimprovethequalityoflifeOldliberatedareasofHenanProvinceLingruipoverty-relieffundproject“LingruiPharmaceuticalJanuary20,2008anti-disasterrelief,buildingbridgesandpavethewayfordonationstoschoolstosupportthepoverty,protectingtheenvironment......CauseMarketingisoneoftheimportantwaysoftraditionalChinesemedicineenterpriseintegrationofallresources,tocreatedifferentiatedmarketingplatformtoenhancebrandreputation,enhancethevalueofgoodssenttopromoteinteractionwiththetargetpopulation,theeffectisparticularlyevident.Drugsasaspecialcommoditywelfarewordingwith“good”,“Germany”and---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---“conscience”hasalwaysbeentohaveanaturalclosecontactwiththesocialmissionoftheChinesemedicineenterprisesdeterminethefeasibilityandappropriateinthepublicinterestmarketing.However,withal...