Chineseenterprisesfar-reachingmarketingtrendof2012,mostChineseenterprises,isnotbetterthanayear.Regardlessofmarketissues,managementissues,whetheritisinvestmentorfinancingproblems,themajorityofcompaniesarefacingunprecedentedpressuresandchallenges,intheendgoalreadyhavetothinkaboutthecoreissue.Yearsofmarketingconsulting,marketingproblemsanddevelopmenttrendofmulti-industrycontacts,Ihaveanidearecentlyleisurely,wouldliketosummarizetheobservedmarketingtrendsandcharacteristics,andthoseconcernedwithmarketing,focusonstrategic,committedtothebrandconstructionentrepreneurstoshare,toreachavaluablerolechangewithprogress.Trend:“Pettygroupsscale,isleadinganewconsumerera.StatisticsbasedontheEuromonitorinformationandMorganStanley,China’slow-incomegroupsarerapidlyreducedthesizeofthemiddleandupperincomegroupsinarapidincreaseinthemiddleandupperincomegroupsin2020willtotalcloseto80%oftheresidents.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---AccordingtotheChinaUrbanDevelopmentReport》》《《2011:theurbanmiddle-incomeclassin2009reached230millionpeople,accountingforurbanpopulationofabout37percent,thereportpredictsthatfrom2010to2025,China’surbanmiddle-incometheproportionofclasssizewillbeanannualrateof2.3percentexpansionof2020willbecloseto47%in2023mayexceed50%,theproportionoftheurbanmiddle-incomegroupin2019mayforthefirsttimemorethanthelow-incomecityTheso-called“middle,twosmall,”“olive”socialstructurewillbethefirst.Thesetwosetsofdataandforecasts,wehavereasontobelievethatChinesesocietyhasformeda“pettygroups,andincreasingatanalarmingrate.So,intheendwhatdoesitmean?Ithinkmeansthattheconsumereraofchange.Becausethispartofthepopulation,mostaretrainedinvocationaleducation,orevenalotofpeoplestudyabroadexperience,compareaspiretothelifeoftheWestandemphasisontasteandqualityoflife,whenthispartofthecrowd,thehandsoftherich,theydonotalwaysstayintheeraof“rationalconsumption”,tobuythingswillbemorefocusonproductdesign,behindtheservice---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---andbrandpersonality,nottoomuchtopursuetheso-called“cost”Therefore,wecanboldlypredictthatthispartofthepopulationwillleadaneweraofconsumption,people’sconsumptionconceptfromthe“rationalconsumer”push“emotionalconsumption”.Trend:80movingtowardadulthood,theshiftfromthinkingrookieconsumptionrookie.80populationofabout204millionpeople,thisgenerationofbasiccoveragefromtheschooltotheworkplace,“youngpeople”,commonlyknownasQQfamily,thechildgenerationortheyoungergeneration.Ifyousaid10yearsagoafter80“independent”,“treason”and“entertainment”spirittobringawaveofthinkingofChinesesociety,now80,hasbeenfardidnotstopthinkingrookieanddevelopinto“Consumerrookie.”Becausetheirbasictosociety,towork,hasover30yearsofageolderthan80,tothegoldenstageoftheworkplace,notonlymature,andpocketthemoneyandhavetheabilitytospendtheirownmoneytospend.Say,fromthepointofviewoftheirconsumptioncharacteristics,andafter70and60arelargedifferences,describedas“aggressive.80afterthisgeneration,the---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---pursuitofvaried,exciting,innovativewayoflife,unwillingtosticktodogma,curingandlegalistic.theyrespectthequalityoflife,familiartoallkindsofbrand-nameproducts,evenifheisnotrich,butthespiritof“toselltheirkidneystospendLV,GUCCI,PRADA,D,G,andotherluxurygoods,evenifdo...