ChineseenterpriseshowfarawayfromtheextravagantprofitsMycustomersdoYun激nproducts,thebossisverytroublesome,andevaluatetheirowncarryinggoldenricebowltobegforfood.BrocadeasChinesesilkking,isfullyequippedtobuildluxuryqualifications,buttheydocomeoutoftheproductwasconsumersgettingthecoldshoulder,thetrulyrichdonotbuytheirproducts.Conversely,iftheymadeYun激n“fairaveragequality”tosell,businessesdonotmakemoney.becausewovenYun激nchengisadifficultjob,atrainingdisciplineweaversdayonlyweaveabout5cm,canbeimagined,howhightheircosts.Ithinklikethis“underachievement”embarrassmentisverycommoninChineseenterprises,manycompaniesarefacinga“handstreasurebutcannotsellonprice”confused.Far,inadditiontoMaotai,Pandacigarettes,Chinamaynothaveatruesenseofthe“luxury”brand.Well,intheendiswhy?Chineseenterprisestheabilitytocreatea“luxury”brand?Exactlyhowtocreatea“luxury”brand?Here,Icombinemyyearsofconsulting---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---experienceOntheirownviews.Whythelackofa“luxury”brand?Rolex,LV,Zegna,Chanel,Gucci,Prada,Armani,Cartier,DiFuni,Lancome,Dior,Hermes,Dunhill,Burberry,Hennessy,Montblanc,Bentley,Rolls-Royce...Thosefamiliarwiththe“luxury”brand,unknowinglyintothemajorcitiesofChina,manypeopleflauntidentity,individuality,onbehalfofsuccessfultool.Especiallyinthehigh-endbusinessoccasions,weweresurprisedtofindthatthesebrandsseemtoeverywhereandbecomethepartyof“luxury”.However,wehavelamenteda“party”,whyareforeignbrands?WhysofewseetheshadowoftheChinesebrands?Observedbytheauthor,atleastthefollowingthreereasons:1,thelatestartofChina’smarketeconomy.ChinaandtheUnitedStatesandEuropecomparedtotherelativelylatedevelopmentofmarketeconomy,therelativelyshorttimesincetheshiftfromaplannedeconomytoamarketeconomyin1992,only20years,comparedwithEuropeandtheUnitedStatesahundredyearsofhistory,afarcryfrom,thereisnocomparison.Whenweopenthehistoryofthedevelopmentofthe“luxury”brand,theyimmediatelyknowtheyhaveahistoryofhundredsof---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---years,andtheshortestis30-50yearsold.Whatdoesthisshow?“Luxury”brandacrowdadmired,noteasy,anditrequiresalongtimetonurture.However,Chinahasonly20yearsofmarketeconomicdevelopment,howmightcreatealargenumberof“luxury”brand?Duringthepast20years,wehavesolvedtheproblemoffoodandclothing,toachieveatotalGDPofmorethanGermanyandJapan,rankedfirstintheworldthisisagreatachievement,andwehavenoreasontoexpectthatChinawouldalsoliketocreateanumberof“luxury”brand.2Chinesepeoplexenophilia.In2008,theOlympictorchpassedtheperiodthereissomeprobleminFrance,weChinesepeopletoresistandresistancedirectedagainsttheFrenchhypermarketCarrefour.Peopleworkonlinehave“abusive”Carrefour,shouting“notallowedtoCarrefourtobuythings.“However,afterwork,thesehigh-profilecontaining”boycott“disgracetotheCarrefourpotentialbuyers.Whatdoesthismean?,Ithink,isthetheChinesebonesxenophiliatheperformancetheChinesepeopleareverypatriotic,thisisnodoubt,buttheChinesepeoplelookdownonChinesegoods,foreigngoodswillalwaysfeelbetter.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---However,thisisassociatedwithChina’seconomicdevelopmentinthepast100years,China’seconomicdevelopmenthasbeenlaggingbehindthedevelopedcountries,theproductsproducedbyenterprisesindevelopedcountries,intermsofquality,orfunction,areexce...