China’smodeofanalysisofruraltourismmarketingAbstract:ruraltourismisbasedoncharacteristicsofruralareas,tothefarmersasbusinessentitiestorelyontourismresources,tourismactivitiesforthecontent,andpromoteruraldevelopment,socialactivities,sothebuildingruraltourismmarketingmodelistoimprovethecompetitivenessofruraltourism,ruraltourismdevelopmenttoachieveanaturalchoice,butnowthedevelopmentofruraltourismisnouniformsystemandstandards,themarketingmodelisnosystematicplanning,thispaperdiscussedthedevelopmentofsustainableruraltourismmarketingsituationandproblems,analysisoftheruraltourismmarketingtrends,proposedmarketingmodelbuildingstrategy.Keywords:ruraltourism,ruraltourismmarketing,marketingstrategyAprofileofruraltourismdevelopmentforruraltourismiscurrentlynoconsensusontheconcept,scholarsfromvariouscountriesalsohavetheirdifferencesinthedefinitionof.1997totheWorldTourismOrganizationdefinestheconceptofruraltourism:touristsinruraltourismisthecountry(ofteninremotearea---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---softraditionalrural)andlingernear,learning,experiencerurallifestyle.China’stourismscholarshavedefinedas:isthecountrysideofruralsceneryandactivitiesfortheattractiontothecityresidentsasthetargetmarket,tomeetthetouristentertainment,knowledge,andreturntonatureandsoademandforthepurposeoftourism,ruralTourismisaruralcommunityasaplacetoproduceauniqueformofrurallifeandruralsceneryasthestyleofatouristtypeofobject.Soyoucansee,relyingonagriculture,ruraltourismisabigenvironment,rurallife,agriculturalproductionandtheintegrationoftourismdevelopment.Ruraltourismgenerallyinruralareasaroundthecitylandscapeandruralsceneryasthemaincharactertocityresidentsobject,thaturbanresidentstoexperiencetheancientvillagecrafts,learnaboutthecustomsforthepurposeofsocalledruraltourismisthebestwaytoreturntonaturalhumanone.InChina,ruraltourismistomeetthemarketdiversificationandtheruraleconomyneedtoadjustindustrialstructureandtherequestcameintobeingflourishing.RuraltourismdevelopmentisnotonlyabletochangeChina’sruraleconomicstructureofasinglesituation,andmakefulluseofruralsurpluslabortoincreaselocalincome,soastoachieveeconomic,socialbenef---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---itsandpromotesustainableruraleconomicdevelopment.Second,thecharacteristicsofaruraltourism,ruraltourismandruraltourismtofarmintheformofmusic-basedruraltourismtouristsmainlytoprovideareturntonatureexperience,byprovidingfeaturesofitsfarmhotel,farmcuisine,craftsandaseriesoffarmproductionabletoenjoyruraltourismactivities,makingthetouriststoexperiencelocalcustomsandpurchaselocalagriculturalproducts.Thisfarmpickingtourtopromotethehealthylong-termdevelopmentofruraltourism.2,atalowlevelinthedevelopmentstagesofdevelopmentinChinainrecentyears,ruraltourismhasbeenrapiddevelopment,butduetotheshorttimethroughitsdevelopmentisstillatalowlevel,thereisnochangeinthetraditionalextensivepatternofdevelopment,thereisnoclear-cutdominantdirection.3,theedgeofthemainpointsinthescenicregion,WesternRegion,arethesuburbsintheseareasrichinnaturallandscape,culturalandecologicallandscapeofnostalgiaoriginalcustoms,constituteonefeaturerich,andwithastrongculturalandecologicalColorofruraltourism,ruraltourismwhichcanprovideawealthoftourismresources,tourismisthecontentandformofruraldiversification.---本文于网络，仅供参考，勿照...