高等教育自学考试毕业论文封面市地：年月日专业会展管理军联系号通讯地址论文题目会展经济开展问题及对策研究论文页数18指导教师指导教师评估签名评审意见签名答辩评语签名毕业考核成绩主考院校盖章年月日摘要会展经济，指通过举办各种形式的会议和展览、展销，带来直接或间接经济效益和社会效益的一种经济现象和经济行为。市的城市化水平对、区位因素、办展经历、场馆根底设施、配套设施、优惠政策、会展人才都对会展经济具有重大作用，他们是影响会展经济的重要因素。当今，市会展经济的开展并不是一帆风顺的，会展业自主品牌相对匮乏、会展人才供应缺口依然过大、会展的配套设施与效劳比拟薄弱等问题日益严重，影响着市会展经济的开展。本文通过对市会展业开展现状、存在问题、面临机遇和挑战的分析，提出了相应的开展战略与对策。关键词：；会展经济；存在问题；对策研究AbstractExhibitioneconomy,throughholdingvariousformsofconferenceandexhibition,exhibition,bringdirectorindirecteconomicbenefitsandsocialbenefitsofakindofeconomicphenomenonandeconomicbehavior.Linyicityurbanizationlevelofexhibitionexperience,venueof,locationfactor,infrastructure,supportingfacilities,preferentialpolicies,exhibitiontalenthasanimportanteffecttotheexhibitioneconomy,theyaretheimportantfactorsinfluencingtheexhibitioneconomy.Today,thedevelopmentoftheexhibitioneconomyofLinyiisnotplainsailing,conventionandexhibitionindustryrelativelackofindependentbrands,exhibitiontalentsupplygapisstilltoolarge,conferenceandexhibitionfacilitiesandservicessuchasrelativelyweakproblemincreasinglyserious,whichinfluencethedevelopmentofmiceeconomyinLinyicity.BasedonChina'sexhibitionindustrydevelopmentpresentsituation,existingproblemsandfacingopportunityandchallengeoftheanalysis,putforwardthecorrespondingdevelopmentstrategiesandcountermeasures.KeyWords:Linyi;exhibitioneconomy;problem;countermeasures目录摘要...........................................................................................................................................................IAbstract.........................................................................................................................................................II绪论11会展经济与市开展会展经济的优势21.1会展经济概述21.1.1会展经济的定义21.1.2会展经济的特点21.1.3会展经济的作用21.2市开展会展经济的优势31.2.1区位优势明显，交通便利31.2.2城市经济兴旺，城市化水平高31.2.3举办过重要会展，积累珍贵经历............................................................................42市会展经济的开展现状.......................................................................................................................42.1市会展开展的场馆现状...........................................................................................................42.2市会展开展的规模现状...........................................................................................................42.3市会展经济开展的政策环境..................................................................................................53市会展经济开展存在的问题53.1自主品牌展会相对匮乏53.2会展配套设施与效劳比拟薄弱.............................................................................................63.3会展人才供应缺口依然较大..................................................................................................63.4政府对会展业的指导任重道远.............................................................................................64市会展经济开展的经历借鉴64.1...