ChatChinesetextileindustrynetworkmarketingdilemmasurvey(a)AlthoughthetextileindustryinChinastartedlate,buttherearemorethanadozentwentyyearsnow,andhasbeenbornlikeCarolina,Meng激e,FuAnna,Mercury,morepopularandanumberofoutstandingtextileenterprises,butwebothlookatstatusquo,Orlookatthepastwillfindasignificantproblem-thetextileindustryinternetmarketingconfusion,mainlyforthefollowing:(A)topromoteabiginvestment,disruptingintegratedmarketingeffectiveness(Severityindex:★★★★★Interpretation:Whenabrandadvertisinginvestmentonthenetworkwhentheoverwhelming,thatthisbrandisanewbrand,isanotwell-known,thelackofprecipitationofthebrand,therealstrengthofthediscerninginvestorwouldyouratherdaunting,butinvestmentadvertisementstoomuch,itwillcertainlyinterferewith,orevenoverridethenormalbrand,andtherelatedspreadofcorporateculture,moreharmthangood,everythingmusthaveadegree.(Two)businesswebsiteasdecoration,sincethelossofnetwork---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---marketingauthority(Severityindex:★★★★★:Interpretation:WhydowecallcorporateWebsitecalledofficialwebsite,bydefinitionistheofficialreleaseofinformationwhere,iftheofficialwebsiteasdecoration,isnotthecompaniesdonotpayattentiontocyberspacemasscommunicationandexchange,orofficialdoesnothaveanyinformationyoucansharewiththepublicdo?Iftheofficialisnotrighttospeakofthosesiteswillbecomepartofeverydaypublicsourcesofinformationbelieved-terrorist,right?(Three)ignorethevalueofnewmedia,brandcommunicationmarginalization(Severityindex:★★★★★:Interpretation:informationandcommunicationtechnologyandtherapiddevelopmentofapplicationsinchangingoursocialandbusinesscommunication,itisalsodrivenbyathoroughnetworkmarketingmodelchange,whenthepublichasalotofenergytransferredtothenewmediaofthetime,whenyouInthetraditionalmediaisstillalotofinvestment,input-outputnaturallythereisnowayguaranteed,butalongtime,theyignorethenewmediabrands,fromscreennamewillgraduallyfadeoutofmemory,thisisthemosthorriblething,maybeSomewouldsaynopurchasingpowernetworknamesareyounge---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---rcrowdmainlywhatyouOUT,newmediaaffinity,convenientandintelligenthavedramaticallychangedthissituation,youngpeopleconcernedaboutentertainment,middle-agedconcernpracticalinformationandpracticalinformationisaccuratemarketingofthecorenetworkplanningelements.(Four)networkmarketingpuff,morethanmerecopycatfoolTemptation(Severityindex:★★★★★:Interpretation:DonotsaywhatyouareoneofChina’stoptenbrands,donotalwayssayyourproductisNO.1thisyearwithSisterFurong,whosaidhebelieved,likehowprettyyou?Onlybringnetizensridicule,toYourbrandreputationlesspointsyouseeMeng激e\Carolinaandothermajorbrandwebsite,oneofChina’stoptenbrandsrhetoricdo?trulybelievethatyouarethetoptenbrandsofChinesepeopleestimatethatitwillnotbeanythinggoodfood!(Five)viralmarketingisstillrecommendedasagoodnamenamesuglyreputation(Severityindex:★★★★★:Interpretation:Thenetworkisanimminentspace,viralspreadisnotavailable,butthereshouldbeasuitablechoiceforuseinnetworkchannels,donotmesswithindiscriminatedaybeforeyesterday,afriendsaidtome,speakinginafewpornsitesSomewell----本文于网络，仅供参考，勿照抄，如有侵权请联系删除---knowntothedomestictextilebrandadvertising,Idonotbelieveatfirst,sentmealinktosee,reallysurprised,suchadvertisingspendmoney,howeffectivewegivefullplaytotheirimaginationit......(Six)non-professionaldiscourseleadingbrandsinexternalnetwork,equaltobrandsuicide(Severityindex:★★★★★:Interpretation:Someofthemorefashionablebossinordertotakeadvantageofnetworkmarketing,themicro-blog,micro-channel,getapublicplatformforall,butyouopenedit,sharecontentmostisthesethree:1directlyfromTaobaoandcorporatewebsitestoshareovertheproduct,evenwithoutaddingallreviews(100saw99noclickdesires.2copysomefunkylittlefreshinsightsonlife-style,sharingsomeadorablepetpictures(behindtheprincipalsuspectisaminor,3Forthelatestdevelopmentsinbusiness,journalismmention(andmadewiththesamemysteriousCIA,doyouintheendistoseewhatthefansstuff?Therearesomanythingsyouneedconfidential?(Seven)withoutanetworkofpublicrelationscrisismechanism,passivityPassing(Severityindex:★★★★★:Interpretation:Theso-calledcrisispublicrelationsmechanismisbasedontheactualsi---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---tuationofenterprises,topredictinadvancethepossiblenetworkcrisis,andagoodvarietyofpre-crisispublicrelationsprograms,implementationplans,andwiththeenergycrisisofmatchingthird-partyprofessionalorganizationstomaintainfriendlyrelationsnormalcommunicationandcoordinationweonlyknowthatsaying‘NowtheInternetispower,anideacanbecalledlife,youcanalsountodeath,’butwhatdidyoudotoprepare?---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---
