AnalysisofmarketingstrategyinChina’sroleinthelifeinsuranceindustryAbstract:Inthispaper,amarketingstrategyforthestudyofperspective,analysisofthecurrentChineselifeinsuranceindustry,businessissuesandthestatusquofromthetargetmarket,marketingstrategy,marketingmixstrategiesdiscussedtwoaspectsofmarketingstrategyinChinaLifeInsuranceineffect.PaperKeywords:Marketingstrategy:lifeinsurance:marketsegmentation:marketingmixManyforeignfireinsurancemarketinthecountry’sattentiononthetowelalongtime,nowasuccessfulcountrytoweldiedalmostfouryears,theinsurancemarket,competitionhasstartedandonlyashorttwentyyearsofChinesehistoryandstrongforeignlifeinsurancecompaniesmore,areweak.placedinsuchacompetitiveenvironment,wemustseetheforeigninsurancecompanies,thepressureandchallenge,makefullyprepared,torecognizetheirmeaningwillbringusnewmarketingideas,advancedmarketingtechniquesandawealthofinsuranceproducts,theultimatebeneficiariesoftheinsuranceindustryinChinaisstill,therefore,toactivelymeetit,changethemarketingconcept,determinethemarketingstrategy,innovativemarketing---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---methodsrelyonhomeadvantageandavoidthelong,focusingonshort,towaitatPlaza,thecameramoving,sothatChina’sinsuranceindustrytokeepupwiththeworldinsurancemarket,accuratelygraspthedevelopmentopportunities,basedonthestatusofChina’slifeinsuranceindustryandproblems,toimproveouroveralllifeinsuranceindustry.AChineselifeinsuranceindustrystrategictargetmarketingselection1.1ChinaLifeInsuranceMarketSegmentationbyapyramidwiththedistributionofincometotheolivedevelopment,insurancecoverageandinsurancecanbedramaticallyexpandedthesizeofthefireandtheneweconomicandsocialenvironmentfortheinsuranceindustry,hasraisedanewandhigherrequirements,theneedtoprovidecomprehensiveinsuranceandmulti-levelinsurancecoverage.Amatureinsurancemarket,andthusfromtheformtocompletetogothroughthreedevelopmentalstagesoftransformation,thatis,thepursuitofpremiumincomefrominsuranceoperationsphasetothepursuitofefficiencystage,tothepursuitofthequalityoftheinsuranceperiod.Chinaisnowinthefirststagetothefirsttwo----本文于网络，仅供参考，勿照抄，如有侵权请联系删除---stagetransitionperiod,theinsurancecompaniesinadditiontothecompetitiontomaintainmarketshare,butalsopayattentiontoqualityofservice,undercertainpreconditionsinthesolvencycontinuetoexpandtheirbusinessscale,whichrequirescompaniestohavetheirownspecificcustomerbase,soThesecondstageisessentiallythestageofmarketsegments.Insurancemarketsegments,reducefriction,scientificmanagementandscientificdevelopment,masterinsuranceindustryinthecountry,toachievemarket-orientedmanagement,developdifferentgoalsandmarketdevelopmentmodelischaracteristicofChina’sinsurancemarket,maturemarketsegmentationideasproducedinthemid-1950s,itwasafterWorldWarIIstrategyofmarketingtheoryandnewdevelopmentsintheU.S.marketingscientistDelSmithinthesumofmarketingonthebasisofpracticalexperience,proposedanewconcept.Inthelifeinsurancemarketsegmentsintheprocess,themainideaisthroughtheestablishmentofascientificindexsystem,theuseofscientificmethodsintothemarket,makingthesametypeofmarketwithrelativelysimilarmarketcharacteristics---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---andmarketmaturity;differenttypesofrelativelylargedifferencebetweenthemarket,showingmoreobviousdifferences,wh...