网络首发时间：2015-04-2812:02屮国图书馆学报2015,03(41),71-86DOI:10.13530/j.cnki.jlis.150015微博环境下用户学术信息搜寻行为影响查先进严亚兰武汉大学信息管理学院武汉科技大学管理学院导山/参考文献关注分享收藏打印摘要：双路径模型最早由社会心理学领域的学者提出，认为个人对某行为的态度改变主要受到中枢路径和边缘路径的影响。木文运用双路径模型研究微博环境下用户的学术信息搜寻行为，认为用户对该行为的态度改变受到信息质量（中枢路径）和信源可信度（边缘路径）的影响。鉴于微博的娱乐性和学术信息的严谨性，本文将用户态度分为认知反应和情感反应两个方面。首先基于己有的文献构建信息质量二阶模型，并构建微博学术信息搜寻行为影响因素研宄模型。然后采用问卷调查法,搜集294份有效样木数据。在此基础上，利用偏最小二乘结构方程建模方法对数据进行分析，发现信息质量和信源可信度都显著正向影响用户的认知反应和情感反应，且信息质量的影响均大于信源可信度的影响，认知反应和情感反应进一步显著正向影响学术信息搜寻行为。图2。表4。参考文献58。附录1。关键词：学术信息;搜寻行为;双路径模型;信息质量;信源可信度;馳作者简介：查先进；Email:xianjinzha@163.com;0RCID:0000-0001-6522-3414收稿日期：2015-01-17基金：国家自然科学基金项目“需求和能力调节下的网络信息行为影响规律及优化研究”（编号:71373193）的研究成果之一ImpactingFactorsofUsers’AcademicInformationSeekingBehaviorinthe因素研宄路径视角信息质量和信源可信度双ContextofMicroblogs:ADual-RoutePerspectiveofInformationQualityandInformationSourceCredibilityZHAXianiinZHANGTinchaoYANYalanAbstract：Intheeyesofgeneralusers,microblogsaremainlyusedtomeettheirentertainmentneedsandtheacademicvalueofmicroblogsseemsrelativelyweak.Usersarelikelytodoubttheacademicvalueofmicroblogs,whichthusrestrictstheacademicuseofmicrobogs.Thepurposeofthisstudyistofacilitatethehealthydevelopmentofmicroblogacademicinformationactivities.Asanimportanttypeofsocialmedia,microblogsattracttremendoususers.Microblogscouldpotentiallynotonlypromoteacademicexchangeamongusersbutalsoenhancethevisibilityanduseofacademicinformationthroughusers’writing,recommendation,review,forwardingorsharinglinks,resultingintheeffectivedisseminationanddiffusionofscientificandexpertiseknowledge.However,microblogsencourageuserstogeneratecontents.Userscanexpressandpublishdiversifiedviews，andthegeneratedcontentslacktraditionalreviewmechanisms.Inthissituation,theinformationqualityofmicroblogsbecomestheissuewithwhichusersaremoreconcerned.Thedual-routemodelswerefirstproposedbythesociopsychologyscholar,suggestingthatindividuals'attitudechangetowardsabehaviorismainlydeterminedbythecentralrouteandtheperipheralroute.Thisstudyfocusesonusers’academicinformationseekingbehaviorinthecontextofmicroblogs,suggestingthatusers'attitudechangetowardsthisbehaviorisimpactedbyinformationquality(centralroute)andinformationsourcecredibility(peripheralroute).Giventheentertainmentnatureofmicroblogsandtherigorofacademicinformation,theattitudeexaminedinthisstudyincludesbothcognitiveresponseandaffectiveresponse.Firstly,accordingtoprior1iterature,theinformationqualitysecond-ordermodelandtheresearchmodelexploringimpactingfactorsofmicroblogacademicinformationseekingbehaviorweredeveloped.Thenaquestionnairesurveywasconductedand294validdatawerecollected.ThePartialLeastSquares(PLS)StructuralEquationModeling(SEM)wasusedtoconductdataanalysis.Fromtheresults,theinformationqualitysecond-ordermodeldevelopedinthisstudyisconfirmed,whererelevanceismostlyreflectedbyinformationquality,showingthatth...