AnalysisofCurrentSituationofruraladvertisingmediumAbstractInthispaper,especiallyofruraladvertisingmediumofadvertisingmediastatusquoinruralareasoftheSichuanregionofinvestigation,analysisofthecurrentruraladvertisingmediumstatusquo,thatthemediaindustry,education,governmentdepartmentsshouldsynergizeresearchanddevelopmentofruraladvertisingmediumdevelopmentoftheadvertisingmediumsuitedtotheruralmarket,promoteruraleconomicdevelopment.KeywordsruraladvertisingmediaformsofcommunicationInChina,withthecontinuousdevelopmentofmarketeconomy,theadvertisingmediainrecentyearshasgraduallybecomeahotspot,avarietyofadvertisingmediahasbeenunprecedenteddevelopmentinlargeandmedium-sizedcitiestoprovideastrongguaranteeforthecity’seconomicleapwiththecity.,ruraleconomicdevelopmentinChinaisrelativelybackward,advertisingmediaresearchanddevelopmenthasbeenneglected.ourcountryisalargeagricultural,ruraleconomicdevelopmentisdirectlyrelatedtothesustainabled---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---evelopmentofChina’seconomicdevelopmentmustnotneglecttheruralmarket,forruralresearchanddevelopmentofadvertisingmediaisevenmoreurgent.AruraladvertisingmediumstatusquoQuestionnairesurveysin2008-2009,theauthorhasadvertisingmediastatusquoontheSichuanregionofeightcountiesand12townships,thespecificdepthto22villageunits(including13villagesinthehillyareas,ninevillagesinthemountainousareas,51group-levelunits,atotalof7830ruralhouseholds,34625villagerstocollectdata.surveyfoundthattheadvertisingmediumruraldevelopmentandfarmers’trustinadvertisingmediahavegreatlyimprovedthetraditionaladvertisingmediahasbasicallygotothecountryside,newmediaalsobegantopopularityofadvertisingmediaconsumptionhasgraduallybecomeanimportantpartofthefarmers’dailylife,informationdisseminationchannelswerediversifiedtendency,themediumoftheruralmarkethasbecomethetrendofthegeographicalenvironment,butbecauseofourvast,ruraleconomicdevelopmentrestrictions,advertisingmediainfrastructureisstillverylimitedformofcommunication,thisismoreseriousintheeconomicallybackwardinlandareas.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---(ATVtobecomeamajoradvertisingmediumDuetothelesstelevisionaudienceadditionalconditionsinruralareasisthemostpopularofthemostpopularmedia.ThesurveySichuanProvince,22villages,7830villagers,mainlyinthemountainousandhillyareas,theTVhasabout90%,10about9TV.12.72%ofusersusethesatelliteTVreceiverprogram,theaveragereceiveabout48programs,80.21percentoftheuseofCCTVtoreceiveprograms,receivinganaverageofabout42setsofprograms,basicdigitalTVnotused,becauseofcertainconstraints,therearestillsomevillagersarestillusingtheoriginalantennatelevision,theaveragereceiveabout27programs.VillagersfavoriteprogramsCCTVNewsNetwork,Focus,goldtheaterprogramofsevencentralandSichuanTaiwanaswellassomelocaltelevisionprograms;entertainmentchannelssuchasHunanSatelliteTVispopularamongyoungpeoplewelcome,theseTVchannelslaunchedadvertisingtoreachthehighestrate,thevillagersacceptthehighestsurveyshowsthatTVismostpopularinruralareasandmostinfluentialformofadvertisingmedium,thefarmersalotofproductinformationthroughtelevision.howtomakethedevelopmentsuitableforruralaudiencesoftelevisionadvertising,todothetelevisionmediashouldplayaroleinthenewruralconstruction,thesubjectisworthyoffurthere---本文于网络，仅供参考，勿照抄，如有侵权请联系删除...