：京邮电大学硕士学位论文亚信科技CRM产品市场分析研究姓名：田莉申请学位级别：硕士专业：管理科学与工程导教师：杨瑞械20040301关键字：c_市场定位软件开发系统集成ANALYSISOFTHEMARKETOFASIAINFOCRMAbstractAlongWithChinesedeepreformofniarketeconomicsystem,andbeingaWTOmember,alltheChineseenterprisewillfacemoreandmoretoughlychallengeforlive.Thestrongcompetitionasksthemforhighcapabilityofmanagementallaroundtheworld.Inthiscondition,moreandmoreChineseenterprisesacceptthemodemmarketandsalestheory，whichisfocusonthecustomer.SoCRM—CustomerRelationshipManagement,thenewsoftwareproduct,appearsinthemarketing.AssoonasalotofoverseaCRMCompaniesenterintoChina,manyChinesesoftwareenterprisesalsonoticethisbusiness.TheypayahugeofmoneytodeveloptherelatedCRMproductinordertosharethenewmarket.TheAsialnfoTechnologies(China)，Ltd,whichisthetopicChinesesoftwareenterpriseinthisfield,givesusalotofexampleinthisthesis.Opportunityalwaysaccompanywithrisk.ThisthesisintroducesandanalyzeshowAsialnfotargetstheirCRMproductsinthemarket,andhowtowininthecompetition.Illthebeginning,thisresearchintroducestheconcept,thesourceandthehistoryofCRMtheory,togetherwithinternalandinternationalmarketingstatus,ChinaCRMmarketpredicting,triestogivethereaderbasicideasofCRMmarket.Secondly,thisthesisgivesoutdetailanalysisonmarketvolume,customerconsist,characteristicofproductandtendencyofpurchase,mainlybasedonChinesemarket.MostofinternalandinternationalCRMenterprisesthathavebusinessinChinaarelistedherewithbasicdata,soitisreadyfordeeplyanalysiswithAsialnfoCRMmarketing.Thirdly,basedontherealdata,thisresearchgivesdetailanalysisinAsialnfoCRM'sstratagemincludingmanyissues,likethespecialtyofAsialnfo,theopportunityandchallengeforAsialnfomCRMmarket,product'sspeciallycomparewithcompetitors,etc,Whichislookingforthedifferencewithcompetitors.Basedonthat,developingthreemodeofAsialnfoCRMstratagem:1.Basedonsoftwareplatformmode.2.Basedonsoftwareplatformcombinewithapplication,3.Basedonapplication-Inthelast,althoughitisstiilhavesomeincertitude,thisthesisfiguresoutAsialnfoCRMstratagemiscorrectandhascapturedthechanceinthemarketvieThisthesissuggestsAsialnfoCRM'sstratagemshouldbebasedonsoftwareplatformcombinewithapplicadon..---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---KEYWORDS:CRMTargetmarketSoftwaredevelopmentsystemintegration.第一章绪论---本文于网络，仅供参考，勿照抄，如有侵权请联系删除------本文于网络，仅供参考，勿照抄，如有侵权请联系删除---研究动机亚信科技（中国）有限公司（AsiaInfoTechnologies(China)，Iiic,)(NASDAQ交易代码：ASIA)是中国电佶网络集成和软件解决方案的领先供应商。亚信科技（中国）有限公司总部设在北京，现拥有员工近千人，在香港、成都广州、武汉、上海、杭州、南京等地设有分支机枸和研发中心。2003年，亚信实现销售收入1,16亿美元，净收入5750万美元，净收益440：；；/美元。2000，亚信在美国Nasdaq“”成功上市。亚信曾被世界经济论坛评为全球500家高速“成长企业，并连续两年入选《福布斯》全球最优300”小企业。亚信还被公认为"”新一代留学生回国创业的典范。亚信公司，1993年，由几名留学生在美国仓办。1995”年起，在科技报国"的理念下，亚信开始中国的业务，立足为中国1息基础设施提供解决方案和核心管理软2003年10月，亚信成功收购太平洋软件公司核心HRM(人力资源管理系统)和BI(商业智能系统）业务，使亚信公司成功转型为中国领先的全客户软件解决方案提供商。’成立伊始，亚信就立足幵发具有自主知识版权的...