山东大学硕士学位论文以商业模式促进中国饭店集团化发展研究姓名：孙爱红申请学位级别：硕士专业：旅游管理导教师：王晨光20090325---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---联盟五种商业模式的釆用提出建议，以指导现实应用。最后，对商业模式使用及创新过程中存在的地方保护主义、行政隶属关系限制、产权关系不清、资本市场缺陷、经营战略不明确、真正意义上的饭店企业家缺乏、预订网络相对滞后以及品牌影响力小这几方面的障碍进行概括，并针对性地建立政府、市场、创新以及产业升级相应机制，以保证对商业模式的正确选择、使用和创新，以促进中国饭店业又好又快的发展。关键词：商业模式；饭店；集团化ABSTRACTSincethereformandopening-up,Chinesehotelindustryhasbeendevelopingatanalarmingratefromscratch.Inthemorethan20years,thenumberofhotelsincreasedof100-foidandisexpectedtoaddothervarioustypesofaccommodationfacilitiesbyabout200,000.Aboutthequalityofdevelopment,theChinesehotelindustryneverstoppedlearningfromhotelsabroad,eitherinhardwareorsoftware.So,eitherinthescaleandfacilitiesintheindustryquality,orinthebusinessconceptandonthemanagementlevel,Chinesehotelindustryhasmaderemarkableprogress.However,comparedtotherapiddevelopmentofmonomerhotels,thedevelopmentofChinesehotelgroupsisnotsooptimistic.AfterChina'saccessionintotheWTO,reliedontheirsophisticatedbusinessmodel,foreignhotels(hotelgroups)quicklyenteredintoChinesehotdmarketwhichChinesemonomerhotelsobviouslycouldnotresist.Therefore,thedevelopmentofChinesehotelgroupsisamatterofurgency.Atpresent,Chinaisalreadyalargecountryoftourism,butisfarfromstrong.Oneofthemostimportantpoints,whichisalsoourweakestaspectisthelackoflargeandpowerfulhotelgroups.Thebusinessmodelsfocusingonproductdevelopmentarebeingchallengedbynewmarketlaws,soinnovationandnewpathsareinurgentneed.Belongingtoserviceindustry,hotelindustryhasatotallydifferentpathofdevelopmentfromthemanufacturingindustry,whichmeansitcannotrelyonthecoretechnologyinnovationfordevelopment.StudiesfoundthattheuseofbusinessmodelshasbecomeimportantmeansofdevelopmentbyleapsandboundsforChinesehotelindustry.InvestigatinginpromotingChinesehotelgroupsbyleapsandboundsbymeansofbusinessmodels,whichrisesfromtheconcentrationinproducttobusinessmodels,isjustthis'spointofinnovation.OnlytwowayscanleadChinesehotelstosuccess:characteristicsandgrouping.ThispaperfocusesOTgroupingresearch.Firstlyitreviewstheformalliteratureresearchofhotelgroup,businessmodelandbusinessmodelofhotelgroups,setsuprelevantdefinitionandbuildsuptheframeofbusinessmodelofhotelgroupinordertolayatheoreticalfoundationfortheentire.AfterqualitativeanalysisofChinesehotelindustryandtherelationshipbetweenbusinessmodelandthedevelopmentofChinesehotelindustryandquantitativeanalysisof---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---marketstructureofChinesehotelindustry,thisdrawstotheconclusionofthelowperformance,decentralizedstructureandtheirreplaceablepromotingrolebetweenbusinessmodelandChinesehotelindustrywhichexplainsthereasontochoosebusinessmodeltopromotethedevelopmentofChinesehotelindustry,theimportanceandsupportingrole.Theninaccordancewiththeforegoingtheoreticalfoundationaswellaspracticalimportanceandundertheinspirationofseveralcases,thispaperattemptstoraiseproposalsofthefivenormallyusedbusinessmodels-ownedhotel,managementcontracts,franchising，leasingmanagementandstrategicalliance-inthedevelopmentofChinesehotelgroupinginor...