外文觀译外文TheStudyofChinaRetaiIBusinessDevelopmentStrategyMaterialSource:InternationalJournalofMarketingStudiesAuthor:jingsun1.ForeigncapitalRetailbusiness'strendofdevelopmentandcharacteristic1-1Themanagementstrategy:TheforeigncapitalRetailbusinessconstructsthetradeintegrationmanagementsystemintheindustry,implementstheglobaltradestrategy.Theseenterpriseshavethenumeroussubsidiarycompaniesandstoresinoverseas,formsintegratedandsoontrade,sale,andinformationworldmanagementnetworks.Inworldwidescale,thevarioussubsidiarycompaniesandbranchesunderbasecompaniesunifiedcommandimplementstheunificationsupply,theunificationallocation,theunificationsale,theunificationsettlesaccounts.Facingtheworldmarket,theyconsiderthewholeworldbusinessstrategy,thuscausestheenterprisetoobtainthegreatestincome.1.2Theinvestmentseize:theexpansionorder,proceedsinanorderlyway,investsfromthedispersiontotheformalizationinvestmentmanagement.Thecentralisminvestmentandthelarge-scalemanagementistheforeigncapitalretailbusinessesinvestmentstrategyinordertoseizetheinternationalmarket.DemonstratedaccordingtothematerialthatthetransnationalretailbusinesssuchasWal-Mart,Carrefour,andMetroandsoondirectinvestmentinBeijing,Shanghai,andShenzhenandsoon,thehighestinvestmentcostreachesashighasmorethan300,000,000USdollars,theinvestmentscaleisbiggerthanexistingcommercialfacilitiesinChina.1.3Themanagementpositionstrategy:EverysuccessfulforeigncapitalRetailbusinessinChina,majoritychoosestheglobalmostgrowingmainforceretailsalesbusinessstrategy,grabbingthemostgrowthprospectmarketdomain・Theyhasadopteddirectspanningtraditionalfoodsupermarketandthestandardfoodsupermarketpatterninthesupermarketmanagementposition,directsetuplarge-scalesynthesissupermarketandwarehousingtypesupermarket.1.4Thetechnicalstrategy:Theforeigncapitalretailbusinessmanagesenterprisemassively---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---usingthepresentinformationtechnology.Wal-Martfsinformationsystemisthemostadvancedcommercialinformationtechnologysystem,ithasmainfeatureincludingmoreinvests,thefunctionentire,thespeedtobequick,intellectualizedandglobalnetworking.Wal-Martinvestedthelargeamountfundintheinformationtechnology;therearemorethan2000engineerswhowereresponsibleforthesoftwaredesignspecialinthecompany.Atpresent,betweenWal-MartChinaCorporationandtheAmericanCorporation^relationistransmitsthroughthesatellite,thuscausedChina'schainstoretointegrateintrulyitsworldwidescalechain-likenetwork,thecompetitiveadvantagewasobvious.MetroCorporationutilizedthecomputertechnologytoconsummateasetscienceexecutiveprogramfromthepurchasetothesales;thecomputercontrolsystemhasgraspedthecommoditypurchase,sales,storageprocess,thusitmightcontroltheinventoryinthemostreasonablelevel.Whencommodityquantityislowerthanthesecurityreserves,thecomputercanproducetheorderformautomatically,issuestheorderingnoticetothesupplier,thusithasguaranteedthecommoditycontinuallysupplyandthelowcostmanagement.Thecomputerreflectdetailedthesalessituation,notonlyhassuppliedsalesquantityandeachkindofinformation,andhasalsorecordedeachkindofcustomerpurchasefrequencyandtheshoppingstructure,thusmayreflectaccuratelythecustomerdemandtendencyandthedevelopmenttrend,enableMetroCorporationtoadjustpromptlythegoodsstructureandthemanagementstrategy.2.Foreigncapitalretailbusiness'strendofdevelop...