中国绿色消费存在的问题与对策研究摘要随着社会经济的发展，产生了一对新的矛盾：一方面，人们的消费结构不断优化，消费层次不断提高，人们对健康、文明、科学的需要越来越高；而另一方面，经济发展对环境所造成的污染，对人们的消费生活所带来的负面影响也越来越明显。绿色消费这一新的消费观念在这样的背景下被提了出来，并已成为人类的共识。21世纪是一个绿色经济的世纪、绿色费的世纪。发展绿色消费推进可持续发展是人类今后的长期间、艰巨任务。作为一种新型的消费理念，它综合考虑了消费的精神文化效应、经济效应和生态效应，与中共中央提出的建设“节约型社会”与“环境友好型”社会的发展理念相符合，与我国建设社会主义和谐社会的发展目标相一致。关键词绿色消费∕绿色营销∕可持续发展---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---THEPROBLEMSANDCOUNTERMEASURESOFTHEGREENCONSUMPTIONINCHINAABSTRACTWiththedevelopmentofsocietyandeconomy,producedanewcontradiction:ontheonehand,people'sconsumptionstructureoptimizing,consumptionlevelscontinuetoimprove,people'shealth,civilization,scienceneedsmoreandmorehigh;ontheotherhand,theeconomicdevelopmentofenvironmentalpollution,negativeimpactonpeople'sconsumptionlifeismoreandmoreobvious.Greenconsumptionisanewconsumptionconceptisputinthecontextofthisout,andhasbecomeahumanconsensus.Twenty-firstCenturyisacenturyofgreeneconomy,greenfeesofthecentury.Thedevelopmentofgreenconsumptionofsustainabledevelopmentisthehumanfuturelong-term,arduoustask.Asanewkindofconsumptionconcept,itisacomprehensiveconsiderationofthespiritualandculturalconsumptioneffect,economiceffectandecologicaleffect,andtheCPCCentralCommitteeputforwardthebuildingof"economicalsociety"and"environmentalfriendly"socialconceptofdevelopmentconsistent,consistentwiththedevelopmentobjectivesofbuildingasocialistharmonioussocietyinchina.KEYWORDGreenconsumption,greenmarketing,sustainabledevelopment---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---目录中文摘要..............................................................................................................................I英文摘要............................................................................................................................II引言....................................................................................................................................11绿色消费概述...............................................................................................................21.1绿色消费的定义................................................................................................21.2绿色消费的内涵................................................................................................21.3绿色消费的误区................................................................................................31.3.1“绿色消费”并非“消费绿色”..................................................................31.3.2“绿色”不意味着“天然”........................................................................31.3.3“绿色消费”反对攀比和炫耀....................................................................31.3.4“绿色消费”反对危害人和环境................................................................31.3.5“绿色消费”尤其反对过度消费................................................................41.3.6绿色消费的产生背景...........................................................................
