AnalysisofthestatusquoofChina’sinsurancemarkettodevelopnewideasandopenuptheinsurancePaperrecoveryanddevelopmentofChina’sinsuranceindustryforover30yearsisnotlong,atanalarmingrate.Asasunriseindustry,China’sinsuranceindustryisinrapidgrowth,businessexpansionisveryfast,withtheinfluxofforeigninsurancecompanies,marketplayerscontinuetoincrease,Butthenewmarketingconceptisstillinanembryonicstate,theoverallqualityoftheinsurancemarketingstaffisnothigh,insuranceproductscannotmeetcustomerdemand,therefore,mustbeinnovativeinsurancemarketingsysteminordertocontinuouslyimprovetheoverallcompetitivenessoftheinsurancebusiness.PaperKeywords:insurance,marketing,productinnovationanddevelopmentstrategies1thecontentofinsurancemarketing1.1isnotequaltoInsuranceMarketingInsuranceMarketingInsurancemarketingisbuiltaroundmeetingtheneedsoftheinsuredfortheoverallmarketing,searchtheinsurancemarketfromthedemand,untilthecompletionofthedesignaswellasinsurancecoverageforinsuredservicesafterasetofmarketin---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---gactivities,whilethefocusliesintheinsurancemarkettheinsuranceproductitself,mainlytosalesofinsuranceproductsandactivities.1.2ismoresuitableforinsurancemarketingprincipleofnon-pricecompetitionInsuranceprices(rates)isaninsurerorinsuranceauthoritybasedonariskinsuredlossrate,interestrates,insurance,andotherfactorslimittheanalysis,anddeterminedbytheprecisecalculation,andthereforeitismoreobjective,morescientificordertomaintaintheinsurerandtheinsuredperson’sinterests,inordertoensurethesolvencyofinsurers,inordertopromotestandardizedcompetition,thestateinsuranceregulatorydepartmentoftheunifiedmanagementoftheinsurancepriceandrestrictions,sopricecompetitionintheinsurancemarketdoesnotoccupiesanimportantposition,onthecontrarynon-pricecompetitionintheinsurancemarketinghasplayedanimportantrole.2InsuranceMarketingManagementinacompetitiveinsurancecompaniesfailedtohighlightthecharacteristicsofeach---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---serviceFrom1980torestoretheinsuranceindustryinChinasincethereformofChina’sinsuranceindustryhasmaderemarkableachievements,thebusinesscontinuedtogrowrapidly,but,duetoChina’sinsuranceindustrystartedlate,weakinfrastructure,coverageisnotbroad,androleplayisnotfullyfunctional,andabroad,comparedtoChina’sinsuranceindustry,therearestillabiggap.China’sinsurancemarketisalsoatalowlevel,individualinsurancecompanytostaycompetitiveinprice,yetaccordingtotheprinciplesofmarketsegmentationpositioning,thephenomenonofinsuranceproductsisisomorphicsevere2insuranceproductscannotmeetthediversifieddemandsofcustomersAtpresent,China’sinsurancemarketisstillwhattheinsurancecompaniesintroducedproducts,customersbuyproducts,themaincontradictioninthecurrentinsuranceindustryistherapideconomicandsocialdevelopmentandincreasinglivingstandardsandtheinsuranceindustrylagsbehindtheconflict,thattheinsurancedoesnotsupplymeettheinsuranceneeds.Inrecentyears,althoughnewtypesofdevelopmentaremore,butthemarketdemands,insuranceproducts,innovativeideasnarrow,formasingle,insurancedesignanddevelopmentcannotmeetthediverseneedsofinsurancecustomers.2.3Insurancema---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---rketingstaffisnothighoverallqualityofalackofprofessionalsChina’shumanwavetacticscommonlyusedbyinsurancecompanies,alar...