AnalysisofthelocalizationofmultinationalcorporationsinChinabusinessstrategyanditsimplementationPaperNetwork:[Abstract]:howmultinationalsinChinaforthelocalizationofadetailedbusinessanalysisclearlocalizationofmultinationalcompaniesandmultinationalbusinessstrategyconcept,throughseveralmultinationalcompaniesinChina,thelocalizationofthetypicalbusinesscaseforanalysis,respectively,intheformofcasemanagementformultinationallocalizationdetaileveryaspectofthelinethesametime,werealsolocalizedoperationsfordifferentwaystoexplaintheirimplementation.Atlast,theeffectivemultinationalcompaniesinChina’sdomesticmarketthemethodofimplementationofthestrategy,significanceandnecessity.[Keywords]:localizationofmultinationalcompaniesinChina1multinationalbusinessstrategyoflocalization1.1TheconceptofmultinationalcorporationsMultinationalcompaniesis‘twoormorecountriesbytheeconomicentityconsistingof,---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---andengagedintheproduction,salesandotherbusinessactivitiesofmajorinternationalcompanies.’1.2Themosteffectivestrategicchoicetoplayamultinationaladvantage-localizedbusinessLocalizationreferstothemainbusinessforthelocalcompetitionandconsumerdemand,asubsidiaryoftheallocationofresourcestomaketheirowndecision-makinginmanybusinessareas,theoverallco-ordinationacrossthevarioussubsidiaryoperationsmaynotleadtocompetitiveadvantage,onthecontrary,maybedetrimentaltoacompetitiveadvantage.Ingeneral,thosewhodonotparticularlyneedtheeconomiesofscaleoradvancedtechnologybusinessarea,needtobebasedonlocalmarketdemandlocalizedoperations.1.3ThesignificanceofmultinationalstrategiclocalizationLocalizationofthestrategicsignificanceofmultinationaloperationsis:First,tomeetdifferentconsumerpreferencesindifferentregions.Second,tomeetthedifferentdistributionchannels.Third,theavailabilityofalternativeproductsandproductregulatoryrequirements.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---Fourth,thelocalizationbusinesscanbetteradapttothehostcountrymarketstructure.Fifth,thehostgovernment’spolicyplanning.(2)thelocalizationofmultinationalbusinessstrategyinChina2.1oflocaltalent-IntelIntelinChinasince1985,hasbeensetupinmainlandChina,16branchesandoffices,withmorethan6,000localemployees.Specifically,Intel’sstrategyoflocaltalentisreflectedinthefollowingareas:hiringlocalstaff,setupResearch,trainingpersonnelseedlings.2.2Productlocalization-KentuckyProductlocalization,isthemultinationalcompaniesentertheChinesemarket,inthemarkettoopenuptheterritoryofaweapon,accordingtoChineselawofthemarketwhoarewillingtocatertoChineseconsumerswhocangettheheartsofChineseconsumers,.2005,KFCinChinamarketofaseeminglydull,notlooklikeadvertisingslogan-‘InChina,intodailylife,’andvigorouslyspreadacrossthecountrythismundanesloganthatKFCactuallycontainsnearly20yearstoentertheChinesemarkettopersistentlocalstrategy.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---2.3brandlocalization-ProcterGambleBrandstrategyispartofmarketingstrategy.Brandisthesoulofgoods,brand-nameeffectiscomparabletoothermarketingtoolscannot,sothemultinationalcorporations-theveryfocusontheimplementationofbrandstrategy.ProcterGamble’slocalizationintheChinesemarketisverysuccessful,inProcterGambleinavarietyofmedia,advertising,consumerswillnotonlyseethe‘UnitedStates’thewords,andtwentyyears,PG’ss...