目录一、基本情况..................................................................................................................................1（一）公司简介.......................................................................................................................1（二）发展历程.......................................................................................................................1（三）价值网络.......................................................................................................................2二、商业模式..................................................................................................................................3（一）战略目标.......................................................................................................................3（二）目标用户.......................................................................................................................3（三）产品与服务...................................................................................................................4（四）盈利模式.......................................................................................................................7三、技术模式................................................................................................................................13（一）基础服务技术.............................................................................................................13（二）用户服务技术.............................................................................................................13四、经营模式................................................................................................................................14（二）口碑式经营.................................................................................................................15（三）本土化经营.................................................................................................................15（四）全球化经营.................................................................................................................15（五）营销、推广模式的长尾化.........................................................................................16（六）主题鲜明的促销模式.................................................................................................16（七）以渠道代理为主的分销策略.....................................................................................16五、管理模式................................................................................................................................17（一）组织管理.....................................................................................................................17（二）文化管理.....................................................................................................................17（三）创新管理.....................................................................................................................17（四）人力资源管理.............................................................................................................19（五）服务管理.....................................................................................................................21（六）...