此文档为word版可编辑修改外文翻译外文TheStudyofChinaRetailBusinessDevelopmentStrategyMaterialSource:InternationalJournalofMarketingStudiesAuthor:jingsunl.ForeigncapitalRetailbusiness'strendofdevelopmentandcharactcristic1.1Themanagementstrategy:TheforeigncapitalRetailbusinessconstruetsthetreideintegrationmanagementsystemintheindustry,implementstheglobaltradestrategy.Theseenterpriseshavethenumeroussubsidiarycompaniesandstoresinoverseas,formsintcgratedandsoontrade,sale,andinformationworldmanagementnetworks.Inworldwidescale,thevarioussubsidiarycompaniesandbranchesunderbasecompelniesunifiedcomiiicindimplementstheunificationsupply,theunificationallocation,theunificationsale,theunificat/ionsettlesaccounts.Facingtheworldmarket,theyconsiderthewholeworldbusinessstrategy,thuscausestheenterprisetoobtainthegreatestincome.1.2Theinvestmentseize:theexpansionorder,proceedsinanorderlyway,investsfromthedispersiontotheformalizationinvestment---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---managcmcnt.Thecentralisminvestmentandthelarge-scalemanagementistheforeigncapitalretailbusiness，sinvestmentstnitegyinordertoseizetheinternationalmarket.DemonstratedaccordingtothematcrialthatthetransnationalretailbusinesssuchasWal-Mart,Carrefour,andMetroandsoondirectinvestmentinBeijing，Shanghai,andShenzhenwindsoon,thehighestinvestmentcostreachesashighasmorethan300,000,000USdollars,theinveslmentscaleisbiggerthanexistingcommercialfacilitiesinChina.1.3Themanagementpositionstrategy:EverysuccessfulforeigncapitalRetailbusinessinChina,meijoritychoosestheglobalmostgrowingmainforceretailsalesbusinessstrategy,grabbingthemostgrowthprospectmarketdomain.Theyhasadopteddircctspanningtraditionalfoodsupermarketandthestandatdfoodsupermarketpatterninthesupermarketmanagementposition,directsetuplarge-scalesynthesissupermarketandweirehousingtypesupermarket.1.4Thetechnicalstrategy:Theforeigncapitalretai1businessmanagesenterprisemassivelyusingthepresentinformationtechnology.Wal~Mart，sinformationsystemisthemostadvancedcommercialinformationtechnologysystem，ithasmainfeatureincludingmoreinvests,thefunctionentire,thespeedtobequick,intellectualizedandglobalnetworking.Wal-Martinvestedthelargeamountfundintheinformationtechnology;therearemorethan2000engineerswhowereresponsibleforthesoftweiredesignspecialinthecompelny.Atpresent,betw---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---eenWal~McirtChinaCorporationandtheAmericanCorporation^srelationistransmitsthroughthesatellite,thuscausedChina/schainstoretointegrateintrulyitsworldwidescalechain-likenetwork,thecompetitiveadvantagewasobvious.MetroCorporationutilizedthecomputertechnologytoconsummateasetscienceexecutiveprogramfromthepurchasetothesales;thecomputercontrolsystemhasgraspedthecommoclitypurchase,sales,storageprocess,thusitmightcontroltheinventoryinthemostreasonablelevel.Whencommodityquantityislowerthanthesecurityreserves,thecomputercanproducetheorderformautomatically,issuestheorderingnoticetothesupplier,thusithasguaranteedthecommoditycontinuallysupplyandthelowcostmanagement.Thecomputerreflcctdetailedthesalessituation,notonlyhassuppliedsalesquantityandeachkindofinformation,andhasalsorecordedeachkindofcustomerpurchasefrequencyandtheshoppingstructure,thusmayreflectaccuratelythecustomerdemandtendencyandthedevelopmenttrend,ena...