Analysisofinternationalizationandlocalizationontheparallel-toNestle’ssuccessfulmarketingstrategyinChinaforexamplePaperNetwork:PaperKeywords:internationallocalizationNestleAbstract:Thewaveofglobalization,economicglobalization,countriesandinternationalenterpriseshaveaccesstoHangzhou,andactivelyparticipateininternationalcompetition,intoaninternationalenterprise.Chineseenterprisesintheinternationalmarkettofacetheprocessofinternationalizationandthedramaofcountry-specificTheproblemoflocalization,whileforeigncompaniesentertheChinesemarketintheprocess,whilealsofacingtheproblemoflocalization.howcompaniesdealwithinternationalissuesatthesameolvethelocalizationtaskistoexploretheissue,birdwithalittlebusinesssuccessinChina,Liangcase,toanalyzetheproblemoflocalizationofinternationalcompounds,tryingtoentertheinternationalmarketforChineseenterpriseslookingforsomeexperiencetodrawon.Enterprisestogocross----本文于网络，仅供参考，勿照抄，如有侵权请联系删除---borderbusiness,youneedtobreakouttheproductbrand,notonlytocreateaninternationalbrand,butalsotomakethebrandincross-borderoperations‘localization.’ShaoQingfeng,presidentofKimberleyInvestmentsLimitedin2004《《candidatetoentrepreneurs》》Summitonemotion:‘TheChinesemarketmaybetheworld’smostpowerfullocalcompetition,competitivethree-dimensionalsense,complexity,andcostofthebrutalofallsecondtonone,soifthereisnofearoftheChinesemarketmentality,thenitcannotconsumers,competitors,haveafullunderstandingofthemarket,infact,Ithinkthelackofmanymultinationalcompanieshavealearningmentality...Chinaverydeeply...thisbook,tenyearsmaynotnecessarilylearntobe,takefivedecadestolearn.Themostimportantthingistolearntheconsumer’sunderstandingofthemarket’sunderstandingofJapan,Korea,SingaporeChinesemarketmovementsarenotso‘magnificent,manymultinationalcompaniesinparticularwanttoespeciallywithChinesecharacteristics,butinfactthepremiseisstillonthemarkettofullyunderstandthisgameofchesstotheChinaintegratedintothecompanytogoinsideourcompanytonowwithtenyears,spentalmost$100million,arelearningthisthing.‘Thus,Chinamarketingstrategycombinedwithlocalizatio---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---nandinternationalizationofthemultinationalcompaniesbasedintheChinesemarketbecomesevenmoreprofitableSurroundedimportant.Withtheeconomyandglobalizationaccelerates,nationalmarketingstrategiestofacetheinevitablequestion:shouldorshouldinternationallocalization.Therearemanycompaniesbecauseofthesuccessoflocalization,therearemanycompaniesbecausetoachieveinternationalefficiencyforagrowingnumberofmultinationalcompanies,theblindpursuitoflocalized,mayleadtotheproduction,distribution,advertising,economiesofscaleloss;blindpursuitofglobalization,butalsomayleadtocompetitiveThelowertheinternationalmarketingandmarketingstrategywiththeimplementationoflocalizationintothemodernprinciplesofmultinationalsuccessgohandinhandtoimprovethecompetitiveadvantagetakingofthegreatestmarketshare.Germany’sfamoushouseholdbrandsIKEA(IKEA)onlyin50yearstime,thedomesticindustryhasnowdevelopedintoastrongcompetitiveadvantageinglobalenterprisesinthetheoryofinternationalizationandlocalizationofintensedebatetoday,IKEA’ssuccessistoChinaprovideconsumerswithamorefriendlyandmorepersonalizedservicestosuccessfullywinthef---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---◁文笔绘梦...