AbstractWiththedevelopmentoftheInternetanddigitaltechnology,DisintermediationandMediaconvergencecontinuestoimpactthetraditionalpublishingindustry.Thechangeofthemediamakesbiginfluncesinproductionpatterns,withthedevelopmentoftheInternet,Traditionalpublishersturntoonlinestyle,themodeoftransmissionhaschanged.Fromtheself-publishingplatform,theauthorscouldpublishtheirbooksandsaledirectlyonline,anewwayforpublishinginthedomesticpublishingmarketisbooming.nself-publishingHquicklysetoffaboomintheearlydevelopment,Smashwords,Amazon's”KindleDirectPublishingH(KDP)andotherself-publishingplatformhasbeenverypopularthroughtheauthersandreaders.Theself-publishinginChinaisjustbeginning,theinfluenceofselfpublishingplatform,thelevelofcheck,qualityofthebooksandtechnicalservicesisnotgoodenough.Basedontheself-producedpublication,thedefinitionandcharacteristicswereanalyzedthroughdomesticandinternationalexplorationofthetypicalself-publishingplatformresearch,formtheinfluenceofself-publishingandtraditionalpublishing,findouttheadvantagesanddisdvantagesaboutself-publishinginChina'sdevelopment,andprovidethesolutionsforChineseself-publishingdevelopment,ithasastrongvalueontheoryandpractice.Theessayhasdescribedthebackground,definition,process,summarizedthecharacteristicsofself-publishing:themoresimpleprocess,morefaster,moreinteractionbetweentheauthersandthereaders,morefreedomonwritingandsoon.Secondly,thedevelopmentofamorematureforeignSmashwords,AuthorSolutionsandAmazonfromthreeoperatingprocedures,standardpublishingplatformgainswerecomparedwithanalysis.Throughanalysisofdomesticcasesofself-publishingcontrast,fromtheimpactoftheauthers,readersandpublication,describesitsimpactontraditionalpublishing・Throughcasestudies,comparativeanalysisofselfpublishingandtraditionalpublishing,thepaperdescribestheInternetmakespublishingtoachieve"disintermediationtKeywords:self-publishingpublishingcompanyMediaconvergencPublicationconvergenc目录绪论.........................................................................................................................1第一节研究背景...................................................................................................1第二节研究现状...................................................................................................1第三节研究方法与结构.........................................................................................2第四节研究创新点................................................................................................3第一章自出版概述......................................................................................................4第一节自出版的产生.............................................................................................4第二节自出版的特点.............................................................................................4第三节自出版的流程.............................................................................................6第二章国内外典型自出版案例分析...............................................................................7第一节国外典型自出版案例研究............................................................................7—、销售为核心：Smashwords.......................................................................................................................8二、自出版平台与...