Analysis:Themediaimpactoftheinternalpressureprogramming(includingRTB)tobuypopularity2013isexpectedtohave7.4billionU.S.advertisingwillbepurchasedthroughtheprogram(includingRTBachievedin2017thisfigurewillreach$17billion.Advertisersbuyonthegrowinginterestinprogrammingisobvious,buyershavetorealizecross-mediauserefficiencyorienteddemandandimprovetheflowoftheVendorhastheeffectofoperationalneeds.Butno...