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首页 文档 Tag聚合标签 “positioning”的相关文档
标签“positioning”的相关文档，共2条
  • Combat- brand positioning theory can do-（战斗-品牌定位理论可以做）

    Combat- brand positioning theory can do-（战斗-品牌定位理论可以做）

    Combat:brandpositioningtheorycando?Sincethe1969adventofpositioningtheory,after45yearsofdevelopment,thetheoryhasnowformedadiscipline.Strictlyspeaking,positioninghasbecomeacombinationofmarketingandpsychologyandit’salsoconstantlyexpandingrangeofapplications,fromnonprofitorganizationstosomegovernmentdepartments,willbepositioningtheoryintotheirstrategieswere.Withtheexpansionanddeepeningofthescopeof...

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  • Brand positioning in the Chinese market（品牌在中国市场的定位）

    Brand positioning in the Chinese market（品牌在中国市场的定位）

    BrandpositioningintheChinesemarketBlogowner/DerrickDayewwbrandingstrategyinsiderBrandpositioning,isanimageofthebrandinthemindsofconsumersitisnolongerafixed,staticconcept.Contrary,it’schangingmoreandmorestrong,andusuallywithdifferentcountries,differentculture,variesaccordingtothespecificconsumerexperiencechanges.Manybrandstodevelopdifferentiatedbrandcommunicationstrategydependingont...

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