Chapter3:MarketSegmentationMultipleChoiceQuestions:1.Themore_____thereisinthemarketplace,themore_____isrequired.a.similarity;segmentationb.diversity;massmarketingc.diversity;segmentationd.noneoftheabove(c;Difficulty1,p.49)2.Allofthefollowingarenecessaryconditionsforsuccessfulsegmentationofanymarket,except:a.alargeenoughpopulation.b.theabilitytospendmoneyontheproduct(generalaffluence).c.sufficie...
