BrandextensionisthemostlikelyfallintotheerrorConsumerstobuyanyproduct,thepurposeisoftentomeettheirownspecificneeds,anddefinitelynottheproductitself-notwantconsumerstobuyelectricfanfanitself,heneedsistheinteriorcoolinsummerfeeling-thisisaveryeasyunderstandcommonsense,therefore,anyproduct’simageinthemindsofconsumersisoftennotasimpleproductsosimple,butameetthedemand,thevalueofbenefitsprovided,ade...
