BrandstrategyofinternationalagriculturalcooperativesEnlightenment[Abstract]basicallyintheglobaleconomyinthecaseofabuyer’smarket,competitioninthemarketmorecompetitiveperformanceofthebrandinthiscontext,howastrategicandoverallperspective,drawingoninternationalagriculturalcooperativessuccessfulexperienceinbrandstrategydevelopmentfullyunderstandtheagriculturalcooperativesoftheimportanceofbranddevel...