BrandreligiousthinkingcenturytobuildbrandThepastishowwethink!Weusuallyputtherelationshipbetweentheconsumerandthebrandisaboutdividedintothefollowingsevenstages:brandawareness-brandawareness-brandinterest-Brandtry-BrandTrust-brandreputation-brandloyalty.Aswithallbrandsofbookswilldescribetothesame,brandawarenessistheinitialstageofthebrandintothemarket,companiesneedtomakegreateffortstopromote,sotha...
